SEO Glossary - AIOSEO - TR

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A buyer persona refers to a fictional representation of an ideal or typical customer, based on thorough market research and...

A cache is a hardware or software component that stores data so that future requests for that data can be...

A cached page refers to a stored version of a webpage, or other online content, that is saved by a...

A call-to-action (CTA) is a prompt on a website that encourages visitors to take a specific action. CTAs are designed...

A campaign UTM (Urchin Tracking Module) is a set of parameters added to a URL that allows marketers to track...

A canonical tag is an HTML tag that is used to specify the definitive, or canonical version of a web...

Canonical URL refers to the preferred version of a webpage that search engines should index and display in search results....

Canonicalization, in the context of the internet, refers to the process of specifying the single, authoritative (canonical) version of a...

ChatGPT is an artificial intelligence chatbot created by OpenAI and launched in November 2022. It ‘s designed to have natural...

Clickbait refers to hyperlink text, headlines, images, or packaging of web content that is intentionally misleading or sensational in an...

Cloaking is the practice of presenting different web page content to search engines than to human visitors. For example: a...

Content decay refers to the gradual decline in the relevance, accuracy, or effectiveness of a piece of content over time....

Content optimization refers to the process of refining and improving digital content, such as website pages, blog posts, and social...

A core update, in the context of Google Search, refers to a significant change to Google's search algorithms and systems,...

Crawl budget refers to the number of pages a search engine bot (like Googlebot) can and wants to crawl on...

Crawl budget optimization is the practice of improving the efficiency of search engine crawlers (like Googlebot) in discovering and indexing...

Web crawling, also known as web scraping or spidering, is the process of automatically retrieving and extracting data from websites...

CSS (Cascading Style Sheets) is a stylesheet language used to describe the presentation and formatting of a document written in...

A dataset schema for websites refers to the structured representation of data attributes and their types, providing a standardized format...

De-indexing refers to the removal or exclusion of web pages or websites from search engine indexes, making them unable to...