SEO Glossary
SEO jargon got you stumped? Our handy glossary explains common terms. Then optimize your site easily with our smart all-in-one SEO tool.
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B2B Websites
B2B, or business-to-business, refers to commercial transactions between businesses, such as between a manufacturer and a wholesaler, or between a...
B2C
B2C, or Business-to-Consumer, refers to the transactions and interactions that take place between a business and individual consumers, typically involving...
Backlinks
Backlinks are incoming links to your website, which search engines analyze to gauge your site's importance and help determine where...
Backlinks Analysis
Backlinks analysis refers to the evaluation and assessment of inbound links pointing to a website from external sites. Analyzing backlinks...
Baidu Search Engine
Baidu is the dominant internet search engine in China. It retains a strong monopoly over search in China by aligning...
Baidu SEO Guidelines
Baidu SEO Guidelines refer to a set of rules and recommendations provided by the Chinese search engine Baidu to optimize...
Barnacle SEO
Barnacle SEO refers to the practice of optimizing online content to rank highly on search engine results pages by leveraging...
Below the Fold
Below the fold refers to the content on a website that is not initially visible on the screen and requires...
BERT
BERT (Bidirectional Encoder Representations from Transformers) is a deep learning algorithm developed by Google to better understand the context and...
Bing Places for Business
Bing Places for Business is a free online tool provided by Microsoft that allows businesses to manage their online presence...
Bing Webmaster Guidelines
Bing Webmaster Guidelines are instructions and recommendations provided by Bing, the search engine owned by Microsoft, to help website owners...
Bing Webmaster Tools
Bing Webmaster Tools is a free platform provided by Microsoft that features tools to help webmasters monitor, maintain, and optimize...
BingBot
Bingbot is the web crawler for Microsoft's Bing search engine. This bot indexes web pages in order to add them...
Black Hat SEO
Black Hat SEO refers to unethical and manipulative techniques used to improve search engine rankings. These tactics violate search engine...
Blog
A blog is an organized, searchable collection of online articles presented in reverse chronological order. WordPress has greatly accelerated blogging...
Bounce Rate
Bounce rate, as measured by Google Analytics, is the percentage of all visits to your website that are: In Google...
Broken Link Checker by AIOSEO.com
Broken Link Checker by AIOSEO.com is a tool that identifies and reports any broken or non-functioning links on a website,...
Browser
A browser is a software application that allows the user to access and navigate the World Wide Web, view websites,...
Buyer Intent Keywords
Buyer intent keywords signal some degree of commercial intent on the part of the searcher. Advertisers and content creators target...
Buyer Journey
The buyer journey refers to the process buyers go through when considering, evaluating, and making a purchase. Whereas the buyer...