32 Best WordPress Plugins in 2024 [Paid and Free]

Looking for the best WordPress plugins to supercharge your website?

With over 55,000 WordPress plugins on the market, knowing which ones are useful for your site can be confusing. Plus, not all plugins work as promised. In some cases, installing the wrong plugin on your site can leave your site vulnerable to security issues.

However, with the right plugins installed, reaching the goals you’ve set for your site becomes easier.

In this article, we’ll show you the top-rated WordPress plugins you should consider installing on your site.

What is a WordPress Plugin?

WordPress plugins are add-ons you can install on your site for various purposes. Some of the most common reasons for adding plugins to your site include:

• Adding extra features and extending the functionality of your site
• Optimize SEO
• Boost speed and performance
• And much more.

That’s why having the right plugins can make or break your site.

What to Look for in the Best Plugins for WordPress

There are several crucial factors to consider when determining which WordPress plugins to install on your site. We’ll quickly look at the top ones, in no particular order of importance:

1. Compatibility: Ensure that the plugin is compatible with your version of WordPress and other plugins you have installed. Incompatible plugins can cause conflicts and functionality issues.

2. Regular Updates and Security: Check if the plugin is actively maintained and regularly updated by the developer(s). Regular updates ensure the plugin’s compatibility with the latest WordPress version and security patches. 

3. Reliable Support: Ensure that the plugin has reliable support. This is important in case you encounter any issues or need assistance.

4. Reviews and Ratings: Always check what other users say about the plugin you want to install. Doing so will give you insight into its reliability, performance, and user satisfaction. Always choose plugins with positive feedback and a good reputation.

5. Features and Functionality: Consider the requirements you have for your website and choose a plugin that aligns with them. It's important to balance having enough features and keeping your site lightweight.

6. Performance: Evaluate the plugin's impact on your site's performance. Look for plugins optimized for performance and have minimal impact on your site's speed. On the other hand, poorly coded or resource-intensive plugins can slow down your site, leading to a poor user experience. 

7. Documentation and User-Friendliness: Look for plugins with clear and comprehensive documentation or guides to understand how to set up and use the plugin. Consider the user interface and ease of use of the plugin. A user-friendly interface can save time and make managing the plugin hassle-free.

By considering these factors, you can make informed decisions and choose the right plugins that enhance your website's functionality, performance, and security while meeting your specific needs.

The Best WordPress Plugins You Need to Know: Expert Picks

Ready to shop for the best WordPress plugins for your site?

To help with your search, we’ve compiled this expertly curated list of the best paid and free WordPress plugins. We use many of these on our site, so you can rest assured they’re high-quality, user-friendly, and highly recommended.

So, let’s dive in for a closer look at these must-have WordPress plugins.

1. All In One SEO (AIOSEO)

AIOSEO is the best WordPress plugin for SEO. It's a powerful yet easy-to-use SEO plugin that boasts over 3 million times.

Millions of smart business owners use AIOSEO to help them boost their search engine rankings and drive qualified traffic to their WordPress sites. And every successful site depends on organic traffic for growth. After all, you can only achieve your goals if you make it easy for people to find your site and content. AIOSEO has many powerful SEO features and modules designed to help you do just that. 

The plugin even has features designed explicitly for WordPress SEO. It lets you optimize your posts and pages for greater visibility on search engines.

Some examples of SEO features that can help you boost your online visibility include:

• Cornerstone Content: Easily build topic clusters and enhance your topical authority and semantic SEO strategy.
• SEO Revisions: Track any changes you make to your site and see their impact on your SEO. Plus, you get to see on a timeline how Google updates affect your site.
• Advanced Robots.txt Generator: Easily generate and customize your robots.txt file for better crawling and indexing. 
• TruSEO Highlighter: Makes it easy to spot on-page SEO issues and gives recommendations for fixing them.
• Next-gen Schema generator: This no-code schema generator enables users to generate and output any schema markup on your site.
• Redirection Manager: Helps you manage redirects and eliminate 404 errors, making it easier for search engines to crawl and index your site.
• Link Assistant: Powerful internal linking tool that automates building links between pages on your site. It also gives you an audit of outbound links.
• SEO Preview: This gives you an overview of your search and social snippets and general SEO so you can improve your optimization.
• IndexNow: For fast indexing on search engines that support the IndexNow protocol (like Bing and Yandex).
• Sitemap generator: Automatically generate different types of sitemaps to notify all search engines of any updates on your site.
• And more

The SEO modules in AIOSEO are super easy to use and are designed to give your website and content a better chance of ranking. And if you run an eCommerce store built on Woo, AIOSEO has features built to help your product pages rank.

If you want your site and products to stand out on search engine pages (SERPs), then AIOSEO is undoubtedly the best WordPress plugin to install and activate on your WordPress site. 

For step-by-step instructions on how to install AIOSEO, check our detailed installation guide.

Pricing: Starts at $49.60. A free plan is also available.

2. Broken Link Checker

Broken Link Checker (BLC) is another WordPress plugin that should be high on your list of priority plugins. Developed by the team behind the All In One SEO plugin (AIOSEO), you can be confident that the code is light and clean and the plugin effective.

Links are among the top 3 ranking factors search engines use to rank content. That’s why you want to ensure that every link on your site works as it should. This is where BLC comes in. This nifty plugin scans your website for broken links. These can cost you:

• Traffic
• Rankings
• Conversions

With Broken Link Checker, you can easily find and fix broken links on your site, both internal and external. The best part: the plugin automates the entire process! This saves you a lot of time as you won’t have to manually look for and test all the broken links on your site. And when you find a broken link, you can edit the URL, unlink it, recheck it, or dismiss the error.

Broken Link Checker is undoubtedly one of the first WordPress plugins you should install on your site if you’re serious about your site’s health and SEO.

Pricing: Free. Paid plans start at $4.99.

3. WPForms

Lead generation is a critical component of successfully growing a website and business. And this is where a WordPress plugin like WPForms comes into play.

WPForms is a powerful contact form plugin that helps capture visitor information without adding friction to the user experience. Plus, it’s easy to install and deploy on your site thanks to the user-friendly drag-and-drop builder functionality and over 700 pre-built form templates.

With WPForms on your site, you can easily create contact forms, email subscription forms, online order forms, payment forms, surveys, polls, and all other online forms. All this with just a few clicks. 

WPForms integrates with all popular marketing and payment platforms like Stripe, PayPal, Square, and Authorize.net so that you can build powerful forms in less than 5 minutes.

WPForms differs from other contact form plugins because it comes with advanced features you won’t find in other form builders. Examples include conversational forms, lead forms, form landing pages, user journey tracking, form abandonment, geolocation tracking, GDPR-friendly, custom WordPress user registration and login forms, and more.

If lead generation is your priority, consider installing WPForms to your WordPress site ASAP!

Pricing: Free. Paid plans start at $49.50/year

4. MonsterInsights

MonsterInsights is the best WordPress Google Analytics plugin on the market. Over 3 million users love it for its intuitive and easy-to-use interface. The plugin gives you deep insights into how visitors interact with your website. You can track where your site visitors come from and their behavior. This gives you vital insights into what your visitors want and how you can best optimize your site and content for maximum conversions.

MonsterInsights gives you all the power of Google Analytics but with a more user-friendly interface. That means you get all the data you need to run a successful site. And that data is conveniently placed in your WordPress dashboard.

And if you use WooCommerce or Easy Digital Downloads to sell on your website, MonsterInsights also offers enhanced eCommerce tracking features. These help you to optimize your site and landing pages for improved sales.

Pricing: Starts at $99.50/year.

5. OptinMonster

OptinMonster is another WordPress plugin that tops many of the best WordPress plugin lists. That’s because it’s a very capable conversion rate optimization (CRO) plugin that works well with WordPress sites. It’s an excellent lead-generation tool to help you grow your subscriber and customer base. 

OptinMonster is loved by over 1 million websites because it makes it easy to create stunning opt-in campaigns using popups, floating bars, fullscreen welcome mats, and more.

You can also use OptinMonster’s robust customization options to reduce cart abandonment, increase sales, grow your email list, and more. That’s because OptinMonster is perfect for creating highly targeted offers. For example, you can show your popups based on the items in your customer’s cart, a blog post they’re on, and much more.

Plus, with OptinMonster’s drag-and-drop builder, creating eye-catching popups that can help grow your business is easy.

If you want to use your website as a lead-generation machine, OptinMonster is one of the best WordPress plugins to help you do that.

Pricing: Starts at $9/month (billed annually).

6. SeedProd

SeedProd is one of the best WordPress plugins to consider if you’re looking for a super easy way to create a beautiful WordPress site in minutes. It’s a very popular drag-and-drop page builder for WordPress and is used on over 1 million sites. The plugin allows you to customize your website design easily and create custom page layouts without writing any code.

Besides being a site and theme builder, SeedProd can also be used as a page builder. You can use this powerful plugin to build high-converting landing pages for your site. These include product pages, email opt-in pages, coming soon pages, maintenance mode pages, and more.

And if you want to build an online store, SeedProd also has custom WooCommerce blocks. You can add these to your store to make it easier for shoppers to interact with your products. Examples of said blocks include add-to-cart buttons, shopping carts, checkout, and product grids. These make it easy to customize your WooCommerce site, checkout pages, product pages, and more. Plus, they also help boost conversions on your product-focused landing pages.

If you don’t know how to code and want to build a website, SeedProd must rank high on your list of best WordPress plugins. It’s so easy to use that you don’t need a developer to build your site. And because it’s an SEO-friendly website builder, you can rest assured that your site will perform exceptionally well.

Pricing: Starts from $39.50/year.

7. Instagram Feed Pro

Instagram Feed Pro is the best WordPress plugin for displaying Instagram photos on your site. It’s highly customizable and easy to manage, even for absolute beginners.

The plugin lets you display Instagram posts from multiple Instagram accounts in the same or different feeds. You can also create multiple Instagram feeds on the same page and customize the style to match your brand.

You can also add the ‘Follow on Instagram’ button to your feed to increase your followers. Social Photo Feed plugin allows you to customize your feeds and display photos in thumbnail, medium, or full size. Other than that, you can add a beautiful header at the top of your feed to display your photos in random or chronological order, just the way you want.

If you’re looking for the best WordPress plugin to help you boost the visual appeal of your content, Social Photo Feed is it.

Pricing: free. Paid plans start at $49

8. Easy Digital Downloads (EDD)

Easy Digital Downloads (EDD) is the best solution for selling digital products on your website without setting up an eCommerce store. It’s undoubtedly the best WordPress plugin for selling digital products like ebooks, plugins, PDFs, software, and more.

To help you increase sales, EDD is packed with many eCommerce and reporting features to help you optimize your digital store to drive traffic and boost conversions. With a fully integrated shopping cart system, the plugin lets you easily add cart elements to your product pages. Plus, you can create customer account pages where users can view their purchase history, license keys, downloads, and much more.

Accepting payments is also super easy with EDD as it connects seamlessly with payment gateways like Stripe, PayPal, Google Pay, Apple Pay, and others. 

Easy Digital Downloads is the best WordPress plugin for selling digital products like ebooks, plugins, and PDFs. And because the plugin is designed especially for digital products, you don’t have to worry about customizing or hiding irrelevant settings like shipping. Not only is it a fantastic eCommerce plugin, but it's also a great WooCommerce alternative if you only sell digital products.

Pricing: Free. Paid plans start at $99.50.

9. Thrive Architect

Thrive Architect is a must-have page builder for WordPress if you want an easy and streamlined way of building a website.

Featuring a cutting-edge drag-and-drop editor and web design elements, Thrive Architect enables you to design stunning, professional-looking pages easily. And that’s even when you don’t have any coding skills! 

The builder is intuitive and user-friendly, making it a breeze for anyone to create custom pages tailored to their specific needs. Plus, it has many templates you can use to speed up the design process. You can also add pre-built conversion-driving blocks like call-to-action buttons, testimonials, lead generation forms, countdown timers, and more.

Plus, Thrive Architect integrates with AIOSEO, helping you perform SEO tasks on the fly.

Pricing: Starts at $99/year. You can also get the complete ThriveSuite (5 plugin bundle) for $299/year. 

10. Facebook Feed Pro

Facebook Feed Pro is the best WordPress plugin for displaying Facebook posts on your site. It makes it easy to display Facebook posts from pages and groups on your WordPress website. Plus, you can also match it with your theme so it appears as a part of your website.

The free version of the plugin allows you to display text and links from Facebook posts. If you want to showcase photos, videos, and comments, then you need to upgrade to the premium version of the plugin.

By default, the Facebook feed will adopt the styles of your WordPress theme. However, if you want to change this, the plugin gives you full customization options. You can use the visual feed customizer, which has many options to customize every part of your Facebook posts and feed.

Pricing: free. Paid plans start at $49

11. WPCode

WPCode (formerly known as Insert Headers and Footers) is a WordPress plugin enabling you to easily add code snippets to your WordPress site. And that without editing your theme’s function.php file!

This is an important plugin to install on your site, as you may sometimes need to add code snippets to your WordPress header or footer for many reasons. For example, you may need to add code for verification, insert ad retargeting scripts, etc. Besides header and footer scripts, you can also use WPCode to add custom PHP, JavaScript, CSS, HTML, and text code snippets.

To make it easier to manage code snippets on your site, WPCode has a built-in code snippet library where you can find all the common WordPress code snippets and insert them on your site with a single click. Plus, you can use tags for more efficient organization.

The WPCode Pro version comes with powerful features like version control for code snippets (Code Revisions), device-based targeting for code, the ability to add specific code snippets for specific posts and pages, conversion pixels, deeper integration for WooCommerce, Easy Digital Downloads, and other popular WordPress plugins.

Pricing: Free. Paid plans start at $49/year.

12. Thrive Leads

Thrive Leads is the best WordPress lead generation plugin for growing your email list. It comes with various opt-in forms, including 2-step opt-ins, lightbox forms, slide-in forms, and more. This makes it super easy to capture leads on your site.

Besides growing your list, Thrive Leads is also built with conversion rate optimization (CRO) in mind. It offers powerful features like lead groups, which allow you to segment your list based on specific criteria. You also get A/B testing tools, dynamic text replacement for personalization, and much more.

If you want to supercharge the growth of your email list, then Thrive Leads is the best WordPress lead generation plugin for you.

Pricing: Starts at $99/year. You can also get the complete ThriveSuite (5 plugin bundle) for $299/year.

13. Twitter Feed Pro

Twitter Feed Pro is the best WordPress plugin for displaying X (formerly Twitter) feeds on your site. It comes with tons of customization options to make it blend in with your site’s theme and design.

You can display X feeds from multiple accounts easily with this easy-to-use plugin. It also lets you showcase X feeds from any account, including those you follow and from a specific hashtag. This makes your site’s X feeds more engaging.

The plugin is also SEO-friendly, and your X feeds are crawlable by search engines, thereby increasing your online visibility. Custom Twitter Feed is also translatable to most languages, making it the top choice for website owners.

Pricing: free. Paid plans start at $49

14. RafflePress

RafflePress is the best WordPress giveaway plugin, making it an excellent plugin to install on your site. You can use the plugin to create giveaways and contests to help you grow your email list and subscriber base quickly. So, if you want quick results for your lead generation campaigns, this is the plugin for you.

Creating viral contests is super easy with RafflePress’s drag-and-drop giveaway builder. The plugin also comes with a landing page builder, making driving traffic to your contests easy. Once you’ve set up one, users simply need to click a button and follow to enter your giveaway. And to ensure your contests are fair, the plugin comes with in-built fraud protection.

Unlike most contest plugins, RafflePress has a built-in viral sharing feature that rewards users with bonus entries if they refer a friend or share your giveaway on social media. That way, you can encourage more engagement with your campaign. This results in more traffic to your content and helps you grow your email list and social media followers faster.

RafflePress definitely qualifies to be one of the best WordPress plugins to have on your site, as it makes for a highly effective lead-generation tool. 

Pricing: Starts from $39.50/year.

15. WP Mail SMTP

WP Mail SMTP is another WordPress plugin you should consider if you plan on sending emails from your site. It’s an SMTP email service API that helps emails sent from your website get into your customer’s inbox without being marked as spam. The plugin is so good at doing this that over 3 million websites use it to send different types of emails.

WP Mail SMTP is undoubtedly the best WordPress SMTP and PHP mailer plugin and can be connected to your favorite email platforms like Brevo, Constant Contact, and more.

Why is an SMTP service important?

There are many instances where you may want to send email notifications from your WordPress site to your audience. However, WordPress uses the PHP mail() function for this and most hosting providers don’t set up this function correctly. Some providers even block it. Both result in your WordPress site’s email feature not working.

WP Mail SMTP helps you solve this problem without touching a single line of code. It enables you to send transactional emails, confirmation emails, shipping notifications, and more to your subscribers or customers. Plus, WP Mail SMTP was built with email deliverability in mind, so you can rest assured that your emails will reach the intended destinations.

With email marketing integral to growing an online business, a plugin like WP Mail SMTP is a must-have plugin if you’re to thrive in your online business.

Pricing: Paid plans start at $49.00/month.

16. YouTube Feed Pro

YouTube Feed Pro is the best WordPress plugin for automatically displaying YouTube videos on your website.

By default, it matches the style of your WordPress theme. However, it’s fully customizable so you can change the look and feel of how your videos are displayed.. It also offers multiple options to display YouTube videos, including gallery, list, and grid layouts.

The Custom YouTube Feed plugin also allows you to create multiple feeds from different YouTube channels. You can also add a ‘Load More’ button to indefinitely load YouTube videos on your website.

Pricing: free. Paid plans start at $49

17. WP Charitable

WP Charitable is the best WordPress donations plugin on the market. The plugin was designed to make it easy for you to collect donations on your WordPress site. Users love it because, unlike most donation platforms, WP Charitable has $0 transaction fees (for paid plans)! 

Ease-of-use is another strong suit WP Charitable users love. Thanks to its library of donation forms, the plugin makes it super easy to set up campaigns. These are highly customizable, can be tweaked to match your theme, and only include form fields you want, among many other customizations. Plus, all donation form templates are GDPR-ready. 

And the best part is that you can create and manage all your campaigns right from your WordPress dashboard. This makes WP Charitable the best WordPress plugin for non-profit and charity organizations.

Even if you’re not a non-profit organization, WP Charitable is one of the best WordPress plugins you should install on your site. One reason is that charitable marketing is one of the best ways to boost sales and grow a committed customer base. Studies show that partnering with charity organizations can help boost your sales and reduce your churn rate. 

That’s why adding a plugin like WP Charitable can supercharge your eCommerce business or blog. It makes it easy for you to collect donations on your site as visitors shop on your online store or read your content.

Pricing: Starts at $99/year. A free plan is also available.

18. WP Simple Pay

WP Simple Pay is a simple-to-use WordPress plugin that seamlessly connects your site to Stripe, allowing you to receive payments for goods and services easily. It’s the perfect payments solution for anyone who doesn’t need a full eCommerce platform like Easy Digital Downloads or WooCommerce yet wants a simple way to process payments. 

WP Simple Pay is a lightweight and easy-to-set-up plugin. Once installed and activated, you can easily add payment forms anywhere on your site. This makes it easy to sell products and services, even without any technical or coding skills. Besides selling, you can also use WP Simple Pay to accept donations and set up recurring subscriptions.

Plus, WP Simple Pay comes with over 10 payment options. Examples include credit card payments, Apple Pay, Google Pay, ACH debit payments, and more. This makes it easy for you to accept payments, thereby reducing cart abandonment rates. Plus, you can even offer your customers buy now, pay later payment options!

WP Simple Pay is the easiest way to accept one-time and recurring payments on your WordPress site with a simple buy button. You don’t have to set up an entire complex shopping cart system. This makes it the best WordPress plugin for expert and novice eCommerce store owners who want a simple yet effective payments solution for their site.

Pricing: Starts at $49.50.

19. AffiliateWP

For brands that run affiliate programs, one of the best WordPress plugins to help you manage your affiliate program and affiliates is AffiliateWP.

With AffiliateWP, you can transform your WordPress site into a thriving business by building an army of marketers to help you sell your products. This powerful plugin allows you to track your affiliates easily, provides tools to grow your affiliate campaigns, and enables you to manage your affiliate’s payouts. 

Setting up an affiliate program is super easy with AffiliateWP, even without technical or coding knowledge. For example, all it takes is a few clicks to add new affiliates, approve registrations, and edit affiliate accounts from the backend of your website. You can also use shortcodes to further customize your pages with affiliate login forms, registration forms, and more. 

AffiliateWP also offers a default affiliate area page where your affiliates can track their performance and earnings. Plus, once your affiliates have made some sales, you can pay them right from your WordPress dashboard.

Pricing: Starts at $149.50.

20. PushEngage

PushEngage is one of the best push notification software on the market. It’s an important plugin to install on your WordPress, as web push notifications can help you attract visitors back to your site. This gives you a second shot at converting them. The plugin sends popup notifications straight to users’ desktop and mobile browsers.

Setting up push notifications with PushEngage is super easy. You can automate the process so users get notified whenever you publish a blog post and announce new products. You can also automatically send cart abandonment reminders, price drop alerts, custom messages, and more. 

The best part about using a plugin like PushEngage is that you can communicate with your website visitors even if they haven’t subscribed to your email list. That way, it becomes easier to convert your site visitors into leads.

Pricing: Paid plans start at $9/month.

21. TrustPulse

TrustPulse is another WordPress plugin you should strongly consider adding to your site. It’s a FOMO (fear of missing out) and social proof plugin that shows notifications to your visitors as they browse your website. These include user engagement, purchases, popular products, and signups. The notifications are designed to help gain your visitors' trust and create a sense of urgency. As a result, your site visitors are encouraged to take action.

Don’t worry. You don’t need any technical knowledge to get TrustPulse running on your site. Once installed, the plugin will automatically track user activity on your site and then use this data to create personalized popups. All you have to do is customize the notification text and choose the data you want to display to visitors.

Besides on-site notifications, you can also use TrustPulse to create action messages. These messages ask website visitors to take certain actions as they browse your site. Examples include clicking on your popup to sign up, reading a particular blog post, and more. 

Ultimately, TrustPulse is a WordPress plugin that helps you gain visitors’ trust through social proof. As a result, your conversion rates are bound to soar.

Pricing: Paid plans start at $5/month.

22. Duplicator

Duplicator is the most popular WordPress backup plugin on the market. It allows you to set up automatic backups and safely store them in a remote location like Google Drive, Dropbox, Amazon S3, FTP, One Drive, and more.

Backing up your site is important as it protects you from data loss, helps with disaster recovery, and makes it easy to migrate your website. It also enables you to recover and restore your site when you get hacked. This is why a plugin like Duplicator should be one of the first to install.

Duplicator is also easy to use, making it easy for beginners and experts alike to restore their websites from a backup. This is thanks to features like an easy migration wizard, recovery points, and more.

For website security and peace of mind, Duplicator shines as one of the best WordPress plugins in this class.

Pricing: Free. Paid plans start at $49.50.

Alternatives: UpdraftPlus, BackupBuddy, and Jetpack VaultPress Backup are also excellent solutions.

23. Uncanny Automator

Uncanny Automator is a powerful WordPress plugin that helps you automate repetitive tasks on your site.

The plugin works by connecting already installed WordPress plugins and apps. Then, you can set up if/then rules for tedious parts of your job. The plugin then follows the rule and carries out the tasks for you. You can also create “recipes,” or automations, triggered by your site visitors' actions. For example, when a user visits a product page, Uncanny Automator will email them a personalized offer based on that product. 

Using the plugin is easy as all it takes are 3 steps to set up your automations: choose your trigger, define an action to perform, and let Uncanny Automator run automatically. All this without touching a single line of code. And because the plugin integrates seamlessly with many other plugins, you can use it on any type of website.

As a plugin that takes over your routine site administration tasks, Uncanny Automator deserves a spot on any best WordPress plugin list. 

Pricing: Starts at $149/year.

24. MemberPress

If you want to run a membership site, MemberPress is the best WordPress plugin to help you do just that. The plugin is also the perfect solution if your business model includes selling subscription-based digital products or services. 

MemberPress allows you to build online courses, communities, and membership sites using WordPress. This means you can use it to create subscriptions and restrict content access to users based on their subscription plans. Accepting payments is easy as the plugin works with many popular payment solutions like Stripe, PayPal, Authorize.net, and more.

Plus, if you run a hybrid eCommerce business, you’ll be happy to know that MemberPress integrates seamlessly with WooCommerce. This enables you to sell subscriptions alongside your digital or physical products.

Other advantages of MemberPress include powerful access rules, content dripping, and more. These make it a powerful tool to help course builders, content creators, coaches, and any other subscription-based businesses monetize their sites.

Pricing: Starts at $179.50/year.

For MemberPress alternatives, check out our top selection of the best WordPress membership plugins.

25. SearchWP

SearchWP is the best search plugin for WordPress. It’s a handy plugin that allows you to customize your WordPress site's default search function. You can use it to create a custom search engine without code, making your site's search process smoother and faster.

Better site search means you can show visitors the most relevant results on your website, making it easier for them to find your content easier. For eCommerce stores, it’s also a great tool to shorten the buyer journey as users can search for the page they want and go directly to it. 

SearchWP also collects user data and tells you what your site visitors are searching for. This powerful on-site search data can help you better cater to your audience.

And because the plugin automatically integrates with your theme, it’s easy for beginners to use without messing with any code. 

Pricing: Free. Paid plans start at $99/year.

26. FunnelKit (formerly WooFunnels)

FunnelKit is a powerful sales funnel builder that lets you create high-converting checkout pages, abandoned cart recovery, one-click upsells and various other automations to help boost profits.

One of the biggest advantages of FunnelKit is that it’s super easy to use. It also comes with customizable templates to help you get started. You can also create reusable workflows to help you launch your marketing funnels and automations faster.

Additionally, FunnelKit has a built-in split testing function that helps you optimize your campaigns for maximum impact. You can easily A/B test elements like campaign copy, headlines, CTAs, and more.

FunnelKit is undoubtedly one of the best WordPress plugins for store owners who want to grow revenue through optimized sales funnels and marketing automation.

Pricing: Paid plans start at $99.50 per year.

27. Sugar Calendar

If you’re looking for the best event calendar plugin for WordPress, Sugar Calendar is it. It’s a simple yet powerful WordPress plugin that lets you easily create and manage your event calendar from your WordPress dashboard. 

With Sugar Calendar, you can create events for any purpose. Examples include webinars, screenings, parties, openings, launches, and more. You can also set reminders for your events so you don’t miss out on your important days. 

And if you have recurring events, it’s easy to set them to recur daily, weekly, monthly, or even yearly. You can also assign a starting and ending time, which is helpful for time-specific and all-day events. 

If you run a business, you can connect the plugin with popular services and other WordPress plugins such as Stripe, WooCommerce, WPForm, and other popular calendar apps. This adds more functionality to your calendar and helps you be on top of your important tasks.

Pricing: Paid plans start at $49/year.

28. WooCommerce

WooCommerce is one of the most popular WordPress plugins for building eCommerce stores on the WordPress plugin. And no matter the kind of store you want to build, you’ll find many add-ons and themes available to help bring your vision into reality, thanks to many marketplaces that provide WooCommerce themes, templates, and plugins. Plus, with many web hosting companies creating specialized WooCommerce hosting solutions, this makes it a top solution for building online stores.

While the core plugin comes with enough essential features to build your WooCommerce store, you can extend the functionality of your store by using the platform’s free and premium add-ons.

Another reason WooCommerce is so popular is that it's versatile and can be used to sell digital and physical products. Add to that the ease of use, and you can’t get a better WordPress eCommerce solution than WooCommerce. 

WooCommerce has extensive support for payment gateways and services, like PayPal or Stripe. You can also get add-ons for less popular payment gateways that aren’t supported.

WooCommerce is the best Shopify alternative if you want to build your eCommerce store on WordPress. For a detailed comparison between the 2, check out this Shopify vs. WooCommerce guide from our friends at WPBeginner.

Price: Free (add-ons range between free to $150/year)

29. Advanced Coupons

If you run a WooCommerce store, Advanced Coupons should be one of the best WordPress plugins to feature on your site. This powerful WooCommerce plugin takes your coupon marketing game to the next level, helping you drive more sales. 

Advanced Coupons was designed to help you build impactful promotions and drive exceptional sales results through coupon marketing. While WooCommerce has a default coupon feature, it’s basic and sluggish. Advanced Coupons, however, adds some spice to your coupon experience. For example, you can schedule your vouchers, automatically add a coupon when certain cart conditions are met, and much more.

Besides creating mouthwatering coupons and loyalty programs, Advanced Coupons has a reporting dashboard that gives you vital campaign metrics. This is undoubtedly one plugin to install if you want to boost your sales and grow your WooCommerce store traffic.

Pricing: Starts at $39.50/year.

30. ThirstyAffiliates

If your business relies on sharing and promoting affiliate links, you should consider ThirstyAffiliates as one of the most important plugins to install on your site.

ThirstyAffiliates is a powerful plugin that can help you cloak long, ugly affiliate links, protect your commissions, and easily insert affiliate links into blog posts.

One feature that stands out with this plugin is Auto Linking. This allows you to provide the keywords, and the plugin automatically adds the affiliate link. Another is the 404 Checker, a tool that allows you to check your affiliate links proactively to avoid 404 errors.

Add to these the ease of use, and ThirstyAffiliates is undoubtedly the best WordPress link management tool.

Pricing: Paid plans start at $79.50/year.

31. Pretty Links 

If you run an affiliate marketing site, Pretty Links is another WordPress plugin you should install on your site.

Pretty Links is one of the best link management plugins for WordPress. It allows you to manage affiliate links easily, make them short and memorable, and more. This makes it easier for people to interact with your content and share your links.

Pretty Links is definitely the best WordPress plugin for businesses that rely on tracking their links. This includes affiliate marketers, podcasters, bloggers, and anyone else who wants to create short URLs in WordPress easily.

Pricing: Paid plans start at $99.50/year.

32. Easy Affiliate

Easy Affiliate is another WordPress plugin to consider if you want to create a self-hosted affiliate program on your WordPress site. You can use it to monetize your membership site or eCommerce store.

Easy Affiliate is a powerful plugin that gives you all the tools you need to run an affiliate program right in WordPress. In the Admin Panel, you can view several different reports, including transactions, overall stats for your affiliates, a list of your top affiliates, the clicks coming in, and even how much each affiliate has earned. All this data is easy to digest as it’s presented visually in graphs and charts.

To make life easier, Easy Affiliate has a built-in affiliate application process. Those who qualify to be part of your affiliate program can access the Affiliate Dashboard to monitor their stats, edit account information, download links and banners, and much more.

When it comes to payments, the plugin integrates with most payment gateways. It also comes with shopping cart integration, making it easier for your affiliates to accept and process payments.

Coming from the same team behind other WordPress plugins like Pretty Links and MemberPress, you can rest assured that Easy Affiliate is reliable.

Pricing: Paid plans start at $99.50/year.

The Best WordPress Plugins: Your FAQs Answered

Building a WordPress site can be a daunting task. But with the right WordPress plugins, it’s much easier. Before we wrap up this article, we’ll briefly answer a few commonly asked questions about the best WordPress plugins. 

What is the best free plugin for WordPress?

Some of the best free WordPress plugins are All in One SEO, WPForms, MonsterInsights, SeedProd, RafflePress, OptinMonster, and WPCode.

What are the most used plugins in WordPress?

Some of the most used WordPress plugins include:

• AIOSEO – A comprehensive SEO toolkit to optimize your website for better search engine rankings
• SeedProd – A powerful website builder for easily designing custom WordPress themes and landing pages.
• WPForms – A top-rated form builder plugin for creating various forms, including contact forms, on your website.
• MonsterInsights – A leading analytics plugin for tracking and improving website growth and performance.

Which plugins should I install on WordPress?

You should install only the plugins that are necessary for your site. Some of the most important are AIOSEO for better online visibility, MonsterInsights for WordPress analytics, and WPForms for lead generation.

The Best WordPress Plugins: Our Top Picks

Our top pick for the best WordPress plugin is AIOSEO. This is because the plugin helps improve your visibility on search engines, drive traffic to your site, and improve your conversions. This is essential to growing your site and revenue.

We hope this post helped you know which are the best WordPress plugins for your site. You may also want to check out other articles on our blog, like our ultimate WordPress SEO guide or our list of the best WooCommerce plugins.

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Kato Nkhoma Content Writer

Kato is one of those rare unicorns born with a pen in his hand—so the legend says. He’s authored 2 books and produced content for hundreds of brands. When he’s not creating content for AIOSEO, you’ll find him either watching tech videos on YouTube or playing with his kids. And if you can’t find him, he’s probably gone camping.

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