How to Use AI SEO Software to Boost Your Rankings

Would you like to know how to use AI SEO software to boost your SEO?

Artificial intelligence (AI) has revolutionized the way digital marketing tasks are performed. This is particularly true in the world of SEO. AI SEO software makes executing and scaling campaigns easier, leading to faster and better search engine rankings.

In this article, we’ll show you how to use AI SEO software tools to boost your rankings.

What is AI SEO?

To best understand AI SEO (not to be confused with AIOSEO), let's briefly examine what these 2 acronyms mean.

Artificial intelligence (AI) is an umbrella term that covers several different technologies, including machine learning (ML), natural language processing (NLP), deep learning, computer vision and other emerging technologies. These technologies are designed to help machines perform specific cognitive tasks as well as or better than humans.

On the other hand, search engine optimization (SEO) enhances your website and web pages to drive free organic traffic from search engines like Google. With SEO, your goal is to follow WordPress SEO best practices on your site. Doing so helps search engines easily discover your content and display it in the search results. 

AI SEO, therefore, is using AI technology to optimize your website and content for search engines and users. Doing so helps you easily scale your SEO campaigns and execute tasks faster and more efficiently. As a result, your chances of ranking high on search engine results pages (SERPs) are bolstered. 

How to Use AI SEO Software to Boost Your Search Rankings

Now that you know what AI SEO is and its benefits, let’s quickly look at ways you can use it to boost your search rankings.  

1. Use the Right AI SEO Software

First, to boost your SEO using AI, you must use the right AI SEO software. A great example is All In One SEO (AIOSEO).

AIOSEO is the best WordPress SEO plugin on the market and has been downloaded over 100 million times. Millions of savvy website owners and marketers trust the plugin to help them dominate SERPs and drive relevant site traffic. This is because the plugin has many powerful SEO features and modules to help you optimize your website for search engines and users.

Besides being the best WordPress SEO plugin, AIOSEO also boasts powerful AI-powered features to help you easily optimize your site for better search rankings. Examples include the AI Title/Description Generator and Link Assistant, which we’ll discuss in the sections below. These make it a powerful WordPress AI plugin to help you boost your rankings.

For step-by-step instructions on how to install AIOSEO, check our detailed installation guide.

2. Boost Organic CTR on SERPs Using AI Software

Boosting your organic clickthrough rate (CTR) on SERPs is a great way to use AI in your SEO campaigns. One of the best ways to do this is to optimize your SEO titles and meta descriptions. This is because these are some of the first elements of your search listing users see on SERPs and impact the way users interact with your search listings.

AIOSEO’s AI Title/Description Generator is one of the best AI-powered SEO tools for this.

This powerful tool helps you automatically generate SEO titles and meta descriptions, saving you precious time. 

And because these are generated from your content, they’re also optimized for SEO. Plus, you can choose from 5 suggestions, making it easier to get the meta description or SEO title that suits your article best.

Using AI to automatically generate SEO titles and meta descriptions is a great time saver, especially when you need to do so at scale.       

Check out this article for more details on enabling this powerful feature in AIOSEO.

3. Build Internal Links for Topical Authority and Better Rankings

Another way to boost your search engine rankings is to build strategic internal links. If your website has many pages, manually doing so can be laborious and time-consuming. 

And you can solve this problem by using AI to build your internal links automatically.

This is where AIOSEO’s AI-powered Link Assistant shines.

With Link Assistant, you get an overview of all the links on your site via the Links Report.

Link Assistant also shows you linking opportunities and enables you to create links between your posts and pages without opening them in the WordPress Editor. You can even edit the anchor text and optimize your link placement.

And if you have orphaned pages on your site, Link Assistant shows these to you and enables you to create links to them.

Building internal links is critical to boosting your SEO as it leads to topical authority. It also makes it easier for search engines to crawl and index your content. Both result in higher rankings.

Check out this detailed tutorial for a step-by-step guide on using Link Assistant to boost your SEO.

4. Discover Hidden Ranking Opportunities 

Keyword research and content gap discovery are essential to ranking high on SERPs and outranking your competitors. However, finding ranking opportunities is becoming more challenging as SEO has become a very competitive marketing channel.

Again, this is where AI can help you.

Using AI can help you find hidden ranking opportunities much faster than you would by using traditional SEO tools. They can help you find keyword opportunities your competitors are not exploiting, giving you a better chance of outranking them and getting the lion’s share of traffic. They can also help you discover what’s working for the top-ranking content regarding keywords, phrases, and questions that are low-hanging fruit. 

A great example of this is Frase. This powerful AI-powered tool helps you create optimized content briefs designed to help you create content that ranks well.

So, if you’re looking for a great way to get to the top of the SERPs, use AI SEO software to find hidden ranking opportunities.

5. Optimize Your Content More Effectively

Content optimization is the process of finetuning your content to stand a better chance of ranking high on SERPs. Doing so manually is laborious, especially when you need to produce a lot of content. 

That’s why you should use AI SEO software to do this.

Examples of AI-powered content optimization tools include Semrush’s SEO Writing Assistant and SurferSEO. These will help you know:

• Which keywords to include in your content
•  The questions users are asking
• Content gaps to exploit

This helps you create content that’s easily discoverable by search engines. It also helps ensure your content meets search intent.

AI SEO Software: Giving You the Edge You Need to Outrank Your Competitors 

AI SEO software offers excellent tools for designing and deploying SEO campaigns quickly. As a result, you get to rank faster and drive more traffic to your site. 

We hope this article has helped you learn how to use AI SEO software to boost your rankings. You may also want to check out other articles on our blog, like our ultimate WordPress SEO guide or our technical SEO checklist.

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Kato Nkhoma Content Writer

Kato is one of those rare unicorns born with a pen in his hand—so the legend says. He’s authored 2 books and produced content for hundreds of brands. When he’s not creating content for AIOSEO, you’ll find him either watching tech videos on YouTube or playing with his kids. And if you can’t find him, he’s probably gone camping.

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