Configuring the Schema Settings in All in One SEO - AIOSEO

Notice: There is no legacy documentation available for this item, so you are seeing the current documentation.

Are you looking to configure Schema.org markup on your site?

If so, this article will walk you through the steps to configuring Schema in All in One SEO.

If you're not sure what Schema markup is, check out our Guide to Schema.org Markup for Rich Snippets here.

In This Article

Tutorial Video
Knowledge Graph Settings
Person or Organization
Organization Settings
Person Settings
Content Specific Schema Settings
Setting the Schema Type for Individual Content

Tutorial Video

Knowledge Graph Settings

To get started, click on Search Appearance in the All in One SEO menu.

On the Global Settings tab, scroll down to the Knowledge Graph section.

You'll see fields for Website Name and Alternate Website Name.

The Website Name field will default to the name you've entered in the Site Title field under Settings » General in WordPress. You can replace it with another name if you wish.

The Alternate Website Name field can be used to enter any alternate name you have for your site.

Knowledge Graph settings on the Global Settings screen

Google may use the Website Name or Alternate Website Name in mobile search results.

Person or Organization

Next, you'll see is Person or Organization.

Use this option to select whether your website or blog is for a person or for an organization. Based on the selection here, additional fields will be displayed as detailed below.

Organization Settings

If you selected Organization you will see the following fields:

In the Organization Name field, enter the name of your organization or business. You can type it manually or use the Smart Tags to use the information on your site.
In the Organization Description field, enter some information about your company. You can type it manually or use the Smart Tags to use the information on your site.
In the Email Address field, enter the contact email address for your business you'd like listed on search engines.
In the Phone Number field, enter the phone number for your business you'd like listed on search engines.
In the Founding Date field, enter the date when your business was opened to the public.
In the Number of Employees field, you can either add a number, or select the toggle to add instead a range of employees.
In the Logo field, upload the logo for your organization or business. The image MUST be a minimum size of 112px by 112px and must be in JPEG, PNG, SVG, WEBP, or GIF format. The image URL MUST be crawlable and indexable. If you don't set a logo here, All in One SEO will use the logo set in your theme (if there is one).

NOTE:
Phone numbers are formatted in a specific way that's required by search engines. When you enter your phone number, you can type it as you normally would with the area code (and leading zero if there is one), then the number.

All in One SEO will format it as an international number in the source code, adding the plus sign and country code and removing any leading zero from the area code.

Person Settings

If you selected Person you will see the following fields:

Choose a Person setting in Schema Markup settings

In the Choose a Person field, choose the primary owner for your site from the list of users. Only users with the role of Author, Editor, or Administrator will be listed here
You can also select Manually Enter Person from the drop down and then complete the Name and Logo fields
In the Name field, enter the name of the primary owner for your site
In the Logo field, upload an image of the primary owner for your site. The image MUST be a minimum size of 112px by 112px and must be in jpg, png, or gif format. The image URL MUST be crawlable and indexable.

Manually Enter Person settings in Schema Markup settings

Now that we've configured the main Knowledge Graph settings, we can move on to the settings for each content type.

Content Specific Schema Settings

NOTE:
The control of Schema settings for each content type is available to customers with a Basic plan or above for All in One SEO Pro.

Upgrade to All in One SEO Pro today to get this and many more features!

In the All in One SEO menu, click on Search Appearance and then click on the Content Types tab.

Here you'll see sections for each of the types of content on your site such as Posts, Pages, etc.

Click on the Schema Markup tab in each section to configure Schema for that type of content.

The first setting is for Schema Type. Use this drop down to select the type that best describes this content.

For example, for your Posts, the type that best matches would be Article. For your Pages, the type that best matches would be Web Page.

Depending on what you select, you may see an additional setting. Use this to select which type best describes this content.

You can repeat these steps for each of your content types listed on the Content Types tab.

Setting the Schema Type for Individual Content

NOTE:
The control of Schema settings for individual content is available to customers with a Basic plan or above for All in One SEO Pro.

Upgrade to All in One SEO Pro today to control your Schema settings for individual content and many more features!

Now that you've set the default Schema Types for your content, you may need to set additional Schema information in your content.

If you've selected one of the following Schema Types for your content then you can configure these by editing your content:

For details on how to do this, click on the links in the list above.

Check out more documentation on our Schema Settings here.