The Best SEO Rank Tracker: 8 Tools to Help You Dominate the SERPs

What is the best SEO rank tracker on the market? 

Knowing where you rank for specific keywords is essential to your overall SEO strategy. After all, ranking top for your keywords ensures that you get the lion's share of organic search traffic. And that, in turn, means you enjoy more leads and a boost in brand awareness, among many other benefits.

And that's why you need the best keyword rank tracker.

What is an SEO Rank Tracker?

An SEO rank tracker is an important SEO tool that should be in every serious marketer's arsenal. After all, manually checking keyword rankings for every keyword you're targeting is next to impossible because there are usually several keywords, and rank can change regularly. 

That's where an SEO rank tracker comes in.

SEO rank trackers are tools that help you track the performance of your keyword research and general SEO strategies. Simply type in the keywords you want to track, and the tool will do the rest. The rank tracking tool will then monitor your rankings and notify you of any changes to your rankings.

3 Reasons You Need an SEO Rank Tracker

So why should you bother looking for the best SEO rank tracker?

Let's look at some reasons why you need one, and you'll see why.

1. Monitor and Boost Your Search Rankings

One of the most important functions of a rank tracker is — you guessed it — tracking and monitoring your rankings. It's essentially helpful for monitoring rank drops. This will help you diagnose the reason behind the rank drop, with some of the most common reasons being:

• Technical errors
• Competitors outranking you
• Penalties from search engines

Whatever the reason, monitoring your rankings is the first port of call if you want to salvage and boost your rankings.

2. Helps with Competitor Analysis

Another reason to invest in the best SEO Rank tracker is that it will help you with your competitor analysis.

Rank trackers help you know which keywords your competitors are ranking for. They also give you insight into those they're missing out on. This will help you make data-driven decisions concerning your choice of keywords. It will also enable you to create SEO strategies that are more likely to outperform them.

3. Discover Keyword Opportunities

Consistent rank tracking is an excellent way of spotting keyword trends in your niche. And the more you do it, the easier it becomes to notice keyword opportunities to exploit. This will help you have an edge over your competitors.

With so many benefits, there's absolutely no reason why you shouldn't use a rank tracker.

The Best SEO Rank Tracker: Expert Picks 

With so many rank trackers out there, picking the right one can be quite a daunting task. Here's a list of the best SEO rank trackers to help you decide:

1. All In One SEO (AIOSEO)

AIOSEO is the best SEO rank tracker for WordPress. It’s a powerful SEO plugin boasting over 3 million active installs. Millions of savvy website owners and marketers trust the plugin to help them dominate SERPs and drive relevant site traffic. This is because the plugin has many powerful SEO features and modules to help you optimize your website for search engines and users.

One of the most beloved features in AIOSEO is the brand-new Search Statistics module. This powerful Google Search Console integration lets you track your keyword rankings and see important SEO metrics with 1-click, and more. And you can do that right from your WordPress dashboard. To use this SEO monitoring tool, simply go to your All In One SEO menu and click on Search Statistics.

You can use Search Statistics to track various aspects of your SEO campaigns, including:

• Keyword rankings
• Content performance
• Content decay

Check out our Search Statistics power hacks for tips on using this powerful module to boost your search rankings.

AIOSEO Pricing

You can get started with AIOSEO on the Lite version for free!

However, you'll have to upgrade to the Elite plan to access the Search Statistics module.

2. MonsterInsights

MonsterInsights ranks among the best SEO rank trackers for one simple reason — it's super easy to use, and it's directly in WordPress. 

Created as a Google Analytics plugin for WordPress, MonsterInsights allows you to set up Google Analytics in WordPress easily. The beauty of this is that it lets you view all the data you need from your WordPress dashboard. Thankfully, this is minus the learning curve that comes with Google Analytics.

With MonsterInsights, you can also view your Google Search Console report to see your website's top 50 Google search terms. The dashboard also shows you the average ranking for each. Besides showing you the average position for each keyword, you can also get more detailed SEO-centric data like the number of clicks, impressions, and click-through rate (CTR). 

This is all valuable data that will help you optimize your content and boost your rankings. Not only can you use MonsterInsights to boost search rankings, but you can also use it to check pages that are ranking high but have low click-through rates. After all, ranking high doesn't do you any good if your pages don't convert. When you discover such pages, you can diagnose them and fix the problems causing them not to convert well.

MonsterInsights Pricing

You can get started with MonsterInsights on the Lite version for free!

However, you'll have to upgrade to the Plus plan to get added features such as the Google Search Console reports. And that will set you back $99/year.

3. LowFruits

LowFruits is another tool to add to your list of the best SEO rank trackers. It's a revolutionary keyword research tool designed to help you unearth low-competition keywords to skyrocket your SEO. LowFruits identifies weak spots in the SERPs, allowing you to target keywords with a higher chance of ranking.

Besides these fantastic features, LowFruits also has a dedicated Rank Tracker.

This tool lets you add keywords important to your campaigns so you can track their performance on SERPs. It gives you vital data such as how many keywords you're ranking for, those that are improving, those decreasing, and much more.

LowFruits Pricing

Paid plans start at $25/2000 credits. These are used to generate keyword ideas, track keywords, and more.

4. Semrush

One name that constantly rings loud in the world of SEO is Semrush. That's because it's an excellent all-around SEO tool. It's also ranked as one of the best SEO rank trackers on the market.

Semrush is a powerful SEO tool that allows you to monitor your keyword rankings easily. It also shows you the search terms that have made it to SERP features like featured snippets, knowledge panel, or Google sitelinks. 

With Semrush's SERP tracking tools, you can easily understand how you're performing in search. At a glance, you can see how many of your keywords are in the top 3, 10, 20, and 100 positions. Not only will the tool show you search rankings, but it also gives you insight into your ranking distribution over time.

Besides tracking and monitoring your keyword rankings, Semrush also allows you to do the same for your competitors' keywords. This makes it easy to benchmark your SEO performance and know how much work you need to put in if they rank better than you.

Semrush Pricing

Paid Semrush plans cost a minimum of $99.95/month, making them more suited for websites that are already generating decent revenue. 

5. Ahrefs

Ahrefs is another tool you should consider investing in if you're looking for the best SEO rank tracker.

Like Semrush, Ahrefs is an all-in-one marketing platform you can use for all SEO campaigns and more. And when it comes to tracking your rankings on SERPs, it also does an excellent job at that.

Tracking your rankings using Ahrefs is easy. All you have to do is import or add the keywords you want to track. Next, add the countries you want to monitor your rankings. Finally, for a comprehensive report, add your competitors' URLs (up to 10).

Once you've uploaded all the relevant information, Ahrefs automatically pulls up ranking data such as:

• Search engine rankings
• Visibility percentage
• Average position
• Traffic going to pages ranking for your keywords
• The SERP features you own
• Changes in ranking position

While Ahrefs is a powerful SEO tool, the caveat is that it comes with a bit of a learning curve. This is all because it has so many features it can sometimes be overwhelming, particularly for new users.

Ahrefs Pricing

Ahrefs starter plan comes in at $99/month.

6. SERPWatcher by Mangools

The team at Mangools has been doing a pretty good job with their SEO tools. One of which is SERPWatcher, an SEO ranking tool that's fast being noticed as one of the best.

With a super easy-to-use dashboard, SERPWatcher is one of the best SEO rank trackers for beginner and expert SEOs. Monitoring your rankings is as easy as entering the URL of the domain you want to track (yours or a competitor's). You can also import keywords from a spreadsheet or the Mangools KeywordFinder tool.

Once done, you can then click on the “Start Tracking” button, and you can:

• Set up weekly or monthly reports
• White-label your reports
• Organize your tracking using tags. 

Furthermore, SERPwatcher enables you to view your site's performance index, traffic, keyword distribution, position flow, and much more.

SERPWatcher Pricing

SERPWatch comes with a light $29.90 price tag for the base plan. 

However, the base plan has limited searches, so you'll have to be careful with how you use it.

7. SE Ranking

If you're looking for a light-on-the-pockets SEO rank tracker, then SE Ranking should be on your radar.

The SE Ranking's Keyword Rank Tracker feature allows you to easily monitor your website's search terms on major search engines like Google, Bing, Yahoo, Yandex, and YouTube. It also lets you track keywords based on other factors such as geographic locations and devices.

To get started using SE Ranking, enter your site's URL, the keywords you want to track, and specify the Search engines and countries you wish to include. You can also add up to 20 competitors' URLs for tracking.

Because SE Ranking connects to your Google Analytics and Google Search Console, you can expect the results to be accurate.

Once you have added your website and keywords, you can use SE Ranking's dashboard to monitor rankings, view historical data, track competitors, and much more.

SE Ranking Pricing

SE Rankings prices start from $31/month for tracking 250 keywords and 10 websites.

8. Serpstat

As the name suggests, Serpstat was designed to help marketers dominate SERPs by providing them with intelligent and actionable data. That's why it makes for one of the best SEO rank trackers on our list.

From a simple dashboard, Serpstat allows you to monitor your keyword and website ranking. Using the Rank Tracker feature, you can create new projects to track your rankings. Doing so involves:

• Entering your website details.
• Selecting your search engine options.
• Adding the keywords you want to monitor.

Once done, you can view the position changes of your search terms. 

With Serpstat, you can also compare your rankings to those of your competitors, group your keywords, and much more.

Serpstat Pricing

The lower-tier plan will cost you $69/month. Being an all-purpose SEO tool, that's a steal.

How to Choose the Best SEO Rank Tracker for Your Needs

While this list of the best SEO rank trackers makes picking the right one easier, you still need to whittle the list down to one.

How do you pick the best keyword rank tracker from all these fantastic rank tracking tools?

Here are a few factors you can use to help guide your choice:

Budget

One of the most important considerations to make when buying anything is whether you have the budget for it. That applies to investing in an SEO rank tracker as well. One thing to note is that the more features an SEO rank tracker has, the higher the price tag. So, look for a quality rank tracker that doesn't come bloated with features you'll probably never use. Doing so will ensure you save while getting one of the best tools on the market.

Ease-of-use

Depending on how tech-savvy you are, ease-of-use is another factor to use when choosing an SEO rank tracker. The easier it is to use, the more time you save. Fortunately, thanks to advancements in technology, many rank trackers are designed with ease-of-use in mind. all you have to do is input the relevant keywords and parameters and the tool will do the rest.

Features

While rank tracking is a simple process, you'll need to invest in a rank tracker with more features than just rank tracking. This will help you better understand your overall SEO performance. On the same note, look for features you'll actually use.

The Best SEO Rank Tracker: Our Top Picks 

Our top pick for the best WordPress rank tracker is All In One SEO (AIOSEO). The plugin helps you easily track your keyword rankings right from your WordPress dashboard. Our other recommendation is MonsterInsights.

However, if you're looking for a dedicated SEO rank tracker, then LowFruits fits the bill perfectly.

Explore more website SEO tools.

The Best SEO Rank Tracker: Your FAQs Answered

We hope this post helped you find the best SEO monitoring tool for WordPress. You may also want to check out other articles on our blog, like how to start a small business blog or our list of the best blogging tools for WordPress.

And browse our list of best free SEO analysis tools and SEO checkers.

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Kato Nkhoma Content Writer

Kato is one of those rare unicorns born with a pen in his hand—so the legend says. He’s authored 2 books and produced content for hundreds of brands. When he’s not creating content for AIOSEO, you’ll find him either watching tech videos on YouTube or playing with his kids. And if you can’t find him, he’s probably gone camping.

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