20+ Best SEO Marketing Tools to Drive Traffic and Revenue in 2024

Looking for the best SEO marketing tools to help drive traffic and revenue?

SEO is one of the best marketing channels you can use to reach your target audience and market your brand and products. For one, it’s one of the cheapest marketing channels, enabling you to generate organic traffic and leads. Plus, most online searches start with a search engine, making SEO marketing a critical part of every digital marketing strategy.

In this article, we’ll show you some of the best SEO marketing tools for driving traffic and revenue online.

What are SEO Marketing Tools?

SEO marketing tools are software applications designed to assist businesses in optimizing their websites for better search engine visibility, traffic, and revenue generation. These tools offer a wide range of features, including:

• Keyword research
• On-page optimization
• Technical SEO
• Link building
• SEO analysis
• Competitor analysis

By leveraging these tools, you can streamline your SEO efforts and stay ahead of the competition.

Benefits of Using SEO Marketing Tools

There are several reasons why you should use SEO marketing tools to help your business grow. Some of the common ones include:

• Time and resource efficiency: SEO marketing tools automate many tasks, saving you valuable time and resources that would otherwise be spent on manual processes.
• Improved search rankings: SEO marketing tools help you identify ranking opportunities, increasing their chances of ranking higher in search engine results pages (SERPs).
• Increased organic traffic: You can attract more relevant visitors by optimizing your site for search engines, resulting in more leads and sales.
• Competitor analysis: Many SEO marketing tools offer features that allow you to analyze your competitors' strategies, strengths, and weaknesses, enabling you to stay ahead of the competition.
• Data-driven insights: SEO marketing tools provide you with comprehensive data and analytics, enabling them to make informed decisions and continuously optimize their strategies.

If you want to run impactful digital marketing campaigns, you definitely need some SEO marketing tools.

20+ Best SEO Marketing Tools: Expert Picks

Ready to equip yourself or your team with the best SEO marketing tools?

Let’s quickly dive into our expertly curated list

1. All In One SEO (AIOSEO)

AIOSEO is the best SEO marketing tool you can have in your toolbox. It’s a powerful yet easy-to-use SEO plugin that boasts over 3 million active users.

Millions of smart business owners use AIOSEO to boost their search engine rankings and drive qualified traffic to their WordPress sites. Remember, to achieve your business goals, you need to drive organic traffic to your site. AIOSEO has many powerful SEO features and modules to help you do that. 

The plugin even has features designed specifically for WordPress SEO. It lets you optimize your posts and pages for greater visibility on search engines.

Examples of SEO features that can help you boost your online visibility include:

• Cornerstone Content: Helps you build topical authority and enhances your semantic SEO. 
• Search Statistics: This powerful Google Search Console integration lets you track your keyword rankings and see important SEO metrics with 1-click, and more.
• Advanced Robots.txt Generator: Easily generate and customize your robots.txt file for better crawling and indexing. 
• Next-gen Schema generator: This no-code schema generator enables users to generate and output any schema markup on your site.
• Redirection Manager: Helps you manage redirects and eliminate 404 errors, making it easier for search engines to crawl and index your site.
• Sitemap generator: Automatically generate different types of sitemaps to notify all search engines of any updates on your site.
• And more.

The SEO modules in AIOSEO are super easy to use and designed to give your website and content a better chance of ranking. If you run an eCommerce store built on WooCommerce, AIOSEO has features built to help your product pages rank.

Plus, AIOSEO also has modules to help with local SEO, on-page SEO, and technical SEO. All these features make AIOSEO one of the best SEO marketing tools for WordPress users.

For step-by-step instructions on how to install AIOSEO, check our detailed installation guide.

Pricing: Starts at $49.60. A free plan is also available.

2. Broken Link Checker

Broken Link Checker (BLC) is another WordPress plugin that should be high on your list of SEO marketing tools. Developed by the team behind the All In One SEO (AIOSEO) plugin, you can be confident the code is clean and the plugin effective.

Links are among the top ranking factors search engines use to rank content. Any broken links on your site can hinder crawling and indexing, costing you:

• Traffic
• Rankings
• Conversions

That’s why your SEO marketing plan must include checking for broken links. And this is where BLC comes in. 

With Broken Link Checker, you can easily find and fix broken links on your site, both internal and external. The best part is that the plugin automates the entire process! This saves you a lot of time, as you won’t have to manually look for and test all the broken links on your site. When you find a broken link, you can edit the URL, unlink it, recheck it, or redirect it!

Broken Link Checker is undoubtedly one of the first SEO marketing tools you should install on your site if you’re serious about your site’s health and SEO.

Pricing: Free. Paid plans start at $4.99.

3. WPForms

Lead generation is a critical component of successful SEO marketing. And this is where a WordPress plugin like WPForms comes into play.

WPForms is the best contact form plugin for WordPress. It helps users capture visitor information without adding friction to the user experience (UX). Plus, it’s easy to install and deploy on your site thanks to the user-friendly drag-and-drop builder functionality and over 700 pre-built form templates. This makes it an excellent SEO marketing tool for one-man marketing teams.

With WPForms on your site, you can easily create: 

• Contact forms
• Email subscription forms
• Online order forms
• Payment forms
• Surveys and polls
• And more

The best part is that you can create professional-looking forms with just a few clicks. 

WPForms also integrates with the most popular payment platforms like Stripe, PayPal, Square, and Authorize.net. This makes it easy to build forms with a payment feature. And all this can be done in less than 5 minutes.

WPForms has advanced features you won’t find in other form builders. Examples include conversational forms, lead forms, form landing pages, user journey tracking, form abandonment, geolocation tracking, GDPR-friendly, custom WordPress user registration and login forms, and more.

If lead generation is a marketing priority, consider installing WPForms to your WordPress site ASAP!

Pricing: Free. Paid plans start at $49.50/year

3. SEO Analyzer by AIOSEO

Another must-have SEO marketing tool to include in your marketing toolbox is AIOSEO’s SEO Analyzer. This powerful tool crawls and audits your site to detect critical errors. It also gives you actionable insights to help you improve your SEO.

In essence, SEO Analyzer acts like your personal SEO checkup, identifying areas where your website might be lagging and offering solutions to boost your ranking. Examples of how AIOSEO's analyzer helps you implement SEO best practices include:

• Find SEO issues: Easily find SEO-related issues on your website and get actionable data to fix them before they become a problem.
• Fix critical issues: Overhaul your website and get rid of all SEO issues negatively impacting your site. 
• Free SEO report: Get a detailed report for your website. See where your SEO is working and where it needs improvement.

Besides analyzing your site, you can use SEO Analyzer to analyze your competitors. Simply enter your competitor’s URL and the tool will give you a report. You can use this to determine their strengths and weaknesses, and it helps you identify gaps in their strategy.

Pricing: Free.

4. OptinMonster

OptinMonster is another WordPress plugin that tops many of the best SEO marketing tools lists. It’s a very capable conversion rate optimization (CRO) plugin to help you grow your subscriber and customer base. 

OptinMonster is loved by over 1 million websites because it makes it easy to create stunning opt-in campaigns using popups, floating bars, fullscreen welcome mats, and more.

If you run an eCommerce store, you can also use OptinMonster’s robust customization options to reduce cart abandonment, increase sales, grow your email list, and more. That’s because OptinMonster is perfect for creating highly targeted offers. For example, you can show your site visitors popups based on the items in your customer’s cart, a blog post they’re on, and much more.

Plus, with OptinMonster’s drag-and-drop builder, creating eye-catching popups that can help grow your business is easy.

If you want to use your website as a lead-generation machine, OptinMonster is one of the best SEO marketing tools in this department.

Pricing: Starts at $9/month (billed annually).

5. Semrush

Semrush is another top-ranking SEO marketing tool to consider for your business. It’s a full-suite digital marketing tool that’s loved by many marketers. Some of its most popular use cases include keyword research, search intent analysis, backlink analysis, competitor research and more. Semrush also has a writing assistant to help speed up your content creation. It also has many other content optimization tools to help you nail on-page SEO.

An advanced feature you’ll love is the Site Audit tool. It reports on domain-level and page-level SEO performance, so you know exactly how your campaigns are performing. The tool also runs technical SEO audits, analyzes your competitor’s SEO strategy, analyzes any domain's backlink profile, and more.

With so many features and use cases, Semrush certainly deserves a spot among the best SEO marketing tools on the market.

Pricing: Paid plans start at $119.95. A free plan is available, but it’s limited.

6. MonsterInsights

MonsterInsights is the best SEO marketing tool for tracking your site’s analytics. It’s the most popular WordPress Google Analytics plugin on the market, boasting over 3 million users.

One reason MonsterInsights has such a large fanbase is because of the intuitive and easy-to-use interface. MonsterInsights gives you all the power of Google Analytics but with a more user-friendly interface.That means you get all the data you need to run a successful site, that data is conveniently placed in your WordPress dashboard.

The plugin gives you deep insights into how visitors interact with your website and helps you track where your site visitors come from and their behavior. This gives you vital insights into what your visitors want and how you can best optimize your site and content for maximum conversions.

If you use WooCommerce or Easy Digital Downloads to sell on your website, MonsterInsights also offers enhanced eCommerce tracking features. These help you to optimize your site and landing pages for improved sales.

Pricing: Starts at $99.50/year.

7. AffiliateWP

Affiliate programs are a great way to spread to leverage word-of-mouth-marketing to boost brand awareness and sales. That’s why every brand should consider running affiliate programs. And one of the best SEO marketing tools to help you do that is AffiliateWP.

With AffiliateWP, you can transform your WordPress site into a thriving business by building an army of marketers to help sell your products. This powerful plugin allows you to, among other things:

• Allows you to easily track your affiliates
• Provides tools to grow your affiliate network and campaigns
• Enables you to manage your affiliate’s payouts

Setting up an affiliate program is super easy with AffiliateWP, even without technical or coding knowledge. For example, it takes a few clicks to add new affiliates, approve registrations, and edit affiliate accounts. All this can be done from the backend of your website. 

AffiliateWP also offers a default affiliate area page where your affiliates can track their performance and earnings. Plus, once your affiliates have made some sales, you can pay them right from your WordPress dashboard. 

Pricing: Starts at $149.50.

8. Ahrefs

Ahrefs is another comprehensive digital marketing and SEO toolkit with some in-built SEO marketing tools. Some of the most common ones are the Site Explorer and the Keyword Explorer. These are great for competitor research and developing a comprehensive SEO content strategy.

Ahrefs also has a fantastic SEO audit tool you can use to uncover your site’s technical and on-page SEO issues. The tool crawls all your website's pages and provides a report with your overall SEO health score. It also visualizes critical data in easy-to-understand charts, flags all possible SEO issues, and recommends how to fix them.

These, and more modules make Ahrefs one of the most powerful SEO marketing tools to help you boost your traffic and revenue.

Pricing: Paid plans start at $99.

9. PushEngage

PushEngage is one of the best push notification software on the market. The plugin sends popup notifications straight to users’ desktop and mobile browsers.

Push notifications are alerts or messages sent from websites to browsers that show up for those who have signed up. They can be used to notify subscribers of important updates, messages, promotions, or events from your brand.

This is why PushEngage is one of the best SEO marketing tools you can include in your toolbox. Web push notifications can help you attract visitors back to your site, giving you more opportunities to convert them. 

Setting up push notifications with PushEngage is easy. It also has automation functionalities, so you can automate the process of sending push notifications. For greater engagement, you can even set it to send them in the recipient's time zone. 

The best part about using a plugin like PushEngage is that you can communicate with your website visitors even if they haven’t subscribed to your email list. That way, it becomes easier to convert your site visitors into leads.

Pricing: Paid plans start at $9/month.

10. TrustPulse

TrustPulse stands out as the best SEO marketing tool for demonstrating social proof. It’s a FOMO (fear of missing out) and social proof plugin that shows notifications to your visitors as they browse your website. These include user engagement, purchases, popular products, signups, and more. The notifications are designed to help gain your visitors' trust and create a sense of urgency, encouraging your site visitors to take action.

Don’t worry. It may sound complicated, but you don’t need any technical knowledge to get TrustPulse running on your site. Once installed, the plugin will automatically track user activity on your site and use this data to create personalized popups. All you have to do is customize the notification text and select the data you want to display to visitors.

Besides on-site notifications, TrustPulse also enables you to create action messages. These prompt site visitors to take certain actions as they browse your site. Examples include clicking on a popup to sign up, reading a particular blog post, and more. 

Ultimately, TrustPulse is an SEO marketing tool that helps you gain visitors’ trust through social proof. As a result, your conversion rates will soar.

Pricing: Paid plans start at $5/month.

11. FunnelKit (formerly WooFunnels)

FunnelKit is a powerful sales funnel builder. It lets you create high-converting checkout pages, abandoned cart recovery, one-click upsells, and various other automations to help boost profits.

Because these are essential to sales and marketing, FunnelKit deserves a prominent position on any list of the best SEO marketing tools.

One of FunnelKit’s biggest advantages is that it’s super easy to use—no code or technical knowledge is required. For fast deployment, the plugin comes with customizable templates to help you get started. You can also create reusable workflows to help you launch subsequent marketing funnels and automations faster.

Additionally, FunnelKit has a built-in split testing function that helps you optimize your campaigns for maximum impact. You can easily A/B test elements like campaign copy, headlines, CTAs, and more.

FunnelKit is undoubtedly one of the best SEO marketing tools for brands that want to grow revenue through optimized sales funnels and marketing automation.

Pricing: Paid plans start at $99.50 per year.

12. Google Search Console

Google Search Console (GSC) is a free SEO marketing tool by Google. It allows you to track your site’s performance and identify technical issues impacting it. You can also use it to monitor your keyword rankings, impressions, clickthrough rates, and more.

However, one of GSC's biggest drawbacks is that the reports can contain so much data that they can be overwhelming for beginners. This is one of the main reasons we recommend using AIOSEO’s Search Statistics instead. And if you want more in-depth data, MonsterInsights gives you the same data as GSC (and a little extra) but presented in an easy-to-understand format.

One reason SEOs love GSC is that you can use it to submit sitemaps for faster crawling of content. This improves your chances of ranking high on search engines.

Pricing: Free. 

13. Instagram Feed Pro

Instagram Feed Pro by Smash Balloon is the SEO marketing tool for running Instagram campaigns. It’s a popular WordPress plugin for displaying Instagram photos on your site. It’s highly customizable and easy to manage, even for absolute beginners.

The plugin even lets you display Instagram posts from multiple Instagram accounts in the same or different feeds. You can also create multiple Instagram feeds on the same page and customize the style to match your brand.

To grow your Instagram following, the plugin enables you to add a ‘Follow on Instagram’ button to your feed. Social Photo Feed plugin allows you to customize your feeds and display photos in thumbnail, medium, or full size. Other than that, you can add a beautiful header at the top of your feed to display your photos in random or chronological order, just the way you want.

If you’re looking for the best SEO marketing tool to help boost your social media campaigns, Social Photo Feed is it.

Pricing: free. Paid plans start at $49

14. Google Trends

Google Trends is an invaluable SEO marketing tool that provides insights into the popularity and search volume trends of specific keywords and topics over time. You can use it to gauge whether a particular topic or keyword is worth pursuing based on current trends. Because of this, you can use it for SEO tasks such as keyword research and content ideation.

On the marketing side, Google Trends can be used to analyze competitors and check the seasonality of your keywords. These are crucial elements of building a solid marketing strategy.

To effectively utilize Google Trends for SEO marketing, you should combine the insights gained from the tool with other SEO practices. By incorporating Google Trends data into your overall SEO strategy, you can better understand user behavior, identify emerging trends, and create more relevant and engaging content that resonates with your target audience.

Pricing: Free.

15. Easy Digital Downloads (EDD)

Easy Digital Downloads (EDD) is the best solution for selling digital products on your website. You don't even have to set up an eCommerce store! It’s undoubtedly the best SEO tool for you if you sell digital products like ebooks, plugins, PDFs, software, and more.

To help you increase sales, EDD is packed with many eCommerce and reporting features to help you optimize your marketing campaigns to drive traffic and boost conversions. With a fully integrated shopping cart system, the plugin lets you easily add cart elements to your product pages. Plus, you can create customer account pages where users can view their purchase history, license keys, downloads, and much more.

EDD integrates seamlessly with payment gateways like Stripe, PayPal, Google Pay, Apple Pay, and others, making payment acceptance super easy.

Pricing: Free. Paid plans start at $99.50.

16. Facebook Feed Pro

Facebook Feed Pro is the best SEO marketing tool for displaying Facebook posts on your site. It makes it easy to display Facebook posts from pages and groups on your WordPress website. Plus, you can match it with your theme so it appears as part of your website.

The free version of the plugin allows you to display text and links from Facebook posts. If you want to showcase photos, videos, and comments, then you need to upgrade to the premium version of the plugin.

By default, the Facebook feed will adopt the styles of your WordPress theme. However, if you want to change this, the tool gives you full customization options. You can use the visual feed customizer, which has many options to customize every part of your Facebook posts and feed.

If your target audience uses Facebook, then the best SEO marketing tool for your social media campaigns is Social Post Feed.

Pricing: free. Paid plans start at $49

17. Thrive Leads

Thrive Leads is the best SEO marketing tool for growing your email list. The WordPress plugin comes with various opt-in forms, including 2-step opt-ins, lightbox forms, slide-in forms, and more. This makes it super easy to capture leads on your site.

Besides helping grow your list, Thrive Leads also has conversion rate optimization (CRO) tools. It offers powerful features like lead groups, which allow you to segment your list based on specific criteria. You also get A/B testing tools, dynamic text replacement for personalization, and much more.

If you want to grow your email list fast, Thrive Leads is the best SEO marketing tool for the job.

Pricing: Starts at $99/year. You can also get the complete ThriveSuite (5 plugin bundle) for $299/year.

18. Exploding Topics

Exploding Topics is a powerful SEO marketing tool that helps you identify and capitalize on emerging trends and topics gaining rapid popularity on the internet. The tool uses advanced algorithms and data analysis to identify topics experiencing sudden and significant growth in search volume and mentions online. 

By exploring these trending topics, you can uncover opportunities to create timely, relevant content that resonates with your target audience. Coupled with other SEO hacks, this tool is essential to creating impactful content strategies.

Pricing: Paid plans start at $39/month.

19. RafflePress

RafflePress is the best WordPress giveaway plugin, making it an excellent choice if you’re looking for the best SEO marketing tools. The plugin can help you grow your email list and subscriber base quickly using the allure of giveaways and contests. So, if you want quick results for your lead generation campaigns, this is the plugin for you.

Creating viral contests is super easy with RafflePress’s drag-and-drop giveaway builder. The plugin also comes with an easy-to-use landing page builder. This makes driving traffic to your contests easy. Once you’ve set up your landing page, users simply need to click a button and follow to enter your giveaway. To ensure your contests are fair, the plugin comes with built-in fraud protection.

To encourage more engagement, RafflePress has a built-in viral sharing feature. This rewards users with bonus entries if they refer a friend or share your giveaway on social media. Doing so results in more traffic to your content and helps you grow your email list and social media followers faster.

RafflePress definitely qualifies as one of the best SEO marketing tools to consider for lead generation purposes. 

Pricing: Starts from $39.50/year.

20. Google Keyword Planner

Google Keyword Planner is a powerful tool provided by Google Ads that can be highly beneficial for SEO marketing efforts. While it was primarily created to help marketers craft effective Google Ads, it can also be used for other channels like content marketing. Some ways you can use this tool in SEO marketing include:

• Keyword research 
• Search volume and trends analysis
• Competitor analysis

As the name says, Google Keyword Planner was designed to help you discover relevant keywords so you can create an impactful content plan for your site.

Pricing: Free.

21. Feeds for YouTube

YouTube Feed Pro is the best WordPress plugin for displaying YouTube videos on your website. This makes it a fantastic SEO marketing tool if your target audience prefers to consume content in video format. 

By default, the plugin matches the style of your WordPress theme. However, you can customize it and change the look and feel of how your videos are displayed. It also offers multiple options for displaying YouTube videos, including gallery, list, and grid layouts.

The best part about the plugin is that you can also create multiple feeds from different YouTube channels. You can also add a ‘Load More’ button to indefinitely load YouTube videos on your website.

Pricing: free. Paid plans start at $49

22. Advanced Coupons

If you run a WooCommerce store, one of the best SEO marketing tools you can leverage is Advanced Coupons. This powerful WooCommerce plugin takes your coupon marketing game to the next level, thereby helping you drive more sales. 

Advanced Coupons was designed to help you build and deploy impactful promotions that result in exceptional sales. While WooCommerce has a default coupon feature, it’s pretty basic and lacks some essential functions. Advanced Coupons, however, adds some spice to your coupon experience. For example, you can schedule your vouchers, automatically add a coupon when certain cart conditions are met, and much more.

Besides creating irresistible coupons and loyalty programs, Advanced Coupons has a reporting dashboard that gives you important campaign metrics. This is undoubtedly one plugin to install if you want to boost your sales and grow your WooCommerce store traffic.

Pricing: Starts at $39.50/year.

23. Easy Affiliate

Easy Affiliate is another WordPress plugin to consider when looking for the best SEO marketing tools. The plugin enables you to create a self-hosted affiliate program on your WordPress site. 

With Easy Affiliate installed, you can view several different reports. Examples include transactions, overall stats for your affiliates, a list of your top affiliates, the clicks coming in, and even how much each affiliate has earned. All this right from your WordPress dashboard. This data is easy to digest as it’s presented visually in graphs and charts.

True to its name, signing up affiliates is easy as Easy Affiliate has a built-in affiliate application process. Those who qualify to be part of your affiliate program can access the Affiliate Dashboard to edit account information, monitor their stats, download links and banners, and much more. Plus, the plugin integrates with most payment gateways and comes with shopping cart integration. All this makes it easier for your affiliates to accept and process payments.

Pricing: Paid plans start at $99.50/year.

24. Pretty Links 

If you run an affiliate marketing site, Pretty Links is another WordPress plugin you should install on your site. It’s one of the best link management plugins for WordPress, allowing you to manage affiliate links easily. The best part is it shortens your affiliate links, making them user-friendly and memorable. This makes it easier for people to interact with your content and share your links. 

Besides aesthetics, Pretty Links also has powerful link tracking capabilities. This makes it a must-have tool for businesses that rely on tracking their links. This includes affiliate marketers, podcasters, bloggers, and anyone else who wants to create short URLs in WordPress easily.

All this makes Pretty Links an essential SEO marketing tool for driving affiliate sales. 

Pricing: Paid plans start at $99.50/year.

25. ThirstyAffiliates

Another link management tool that should be on your radar is ThirstyAffiliates. ThirstyAffiliates is a powerful plugin that can help you:

• Cloak long, ugly affiliate links
• Protect your commissions
• Easily insert affiliate links into blog posts and other content

One feature that stands out is Auto Linking. Once you provide keywords for anchor text, the tool automatically adds affiliate links to your content. Another is the 404 Checker, a tool that crawls your site and proactively checks your 404 errors.

In addition to these, ThirstyAffiliates's ease of use is undoubtedly one of the best SEO marketing tools for affiliate marketers.

Pricing: Paid plans start at $79.50/year.

SEO Marketing Tools: Your FAQs Answered

Best SEO Marketing Tools: Our Top Picks

We hope this article has helped you discover the best SEO marketing tools. You may also want to check out other articles on our blog, like our guide to common SEO mistakes to avoid or our list of the best local SEO tools.

If you found this article helpful, then please subscribe to our YouTube channel. You’ll find many more helpful tutorials there. You can also follow us on X (Twitter), LinkedIn, or Facebook to stay in the loop.

Kato Nkhoma Content Writer

Kato is one of those rare unicorns born with a pen in his hand—so the legend says. He’s authored 2 books and produced content for hundreds of brands. When he’s not creating content for AIOSEO, you’ll find him either watching tech videos on YouTube or playing with his kids. And if you can’t find him, he’s probably gone camping.

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