11 Best SEO Blogs Every Small Business Should Follow

Looking for the best SEO blogs to help you grow your traffic and business?

Blogs are an excellent source of actionable tips and insights to help you perfect your SEO knowledge and skills. However, not all blogs provide value. Some are just built to drive traffic and generate revenue from ads. This can lead to wasted time on blogs that don’t help you move the SEO needle up.

In this article, we will share the best SEO blogs we believe will add value to your digital marketing campaigns.

1. All In One SEO (AIOSEO)

AIOSEO is a powerful yet easy-to-use SEO plugin that has been downloaded over 100 million times. Millions of smart business owners and marketers use it to help them boost their search engine rankings and drive qualified traffic to their sites.

Besides being the creators of the best WordPress SEO plugin, the team behind AIOSEO also runs one of the most value-packed SEO blogs on the web. You can rest assured the tips shared on the blog are tried and tested. Examples of the tutorials you’ll find on the blog include:

• What is NAP in SEO? (Plus: Business Directory Listings Tips) 
• How to Add Local Business Schema in WordPress
• How to Start a Small Business Blog
• Ultimate WordPress SEO Guide: Optimize Your Site

And if you need a plugin to help boost your SEO, don’t hesitate to try AIOSEO. Paid plans start at a very affordable $49.60.

2. WPBeginner

WPBeginner has been the one-stop shop for all things WordPress since 2009. The blog walks you through everything you need to build and manage a WordPress website. You’ll learn the basics, from choosing a domain name and setting up your hosting to customizing your site with plugins and more. The blog also covers advanced topics, making it an invaluable resource for beginners and experts.

While the blog covers many WordPress-related topics, they also publish many SEO guides and tutorials. Examples include:

• 33 Unique Things You Didn’t Know About All In One SEO (Pro Tips)
• How to Set Up Google Analytics Goals for Your WordPress Site
• The Ultimate Guide to Boost WordPress Speed & Performance

If you need any tips or tutorials on anything WordPress-related, then WPBeginner is undoubtedly one of the best blogs to follow. Plus, WPBeginner has a suite of free tools to help you optimize your blog for better rankings.

3. MonsterInsights

MonsterInsights is the best WordPress Google Analytics (GA) plugin. Over 3 million users love it for its intuitive and easy-to-use interface. It makes it easier for users to get and analyze (GA) data on their websites. For example, the plugin allows you to easily track visits to your website, your most popular keywords and pages, referral traffic, and more. 

The MonsterInsights blog has a library of tutorials on the many things you can do to track analytics data in WordPress. It also has tips on turning that data into actionable information. You can use these insights to boost your SEO and drive more traffic to your site. Examples of such tutorials include:

• How to See the Google Analytics Keywords for Your Website
• 10 WordPress SEO Optimization Tips to Grow Your Business
• How to Add WordPress Internal Links to Improve Your SEO

Going through the MonsterInsights blog is a sure way to equip yourself for success with SEO and digital marketing.

And tracking your SEO efforts is also a breeze with MonsterInsights. While the free version is power-packed, using the paid plans gives you more insights you can use to give yourself an edge over your competitors. 

4. OptinMonster

An essential part of SEO is converting your visitors into subscribers or customers. The OptinMonster blog is one of the best resources to help you do that.

OptinMonster is a powerful conversion rate optimization (CRO) tool built from the ground up to focus on increasing your subscriber base. You can use it to build beautiful pop-ups,slide-ins, floating bars, coupon wheels, and more on your blog. These are designed to help you create personalized messages and gamified lead-generation strategies to help boost conversion rates.

The brand’s blog has many tips to help you do this and more. They also have tons of SEO-focused tutorials to help you master SEO and convert the traffic you generate. Examples of some of the articles you’ll find on the blog include:

• SEO Made Easy—Ultimate Guide to Explode Your Traffic In 2023
• The Ultimate SEO Audit: Find and Fix the Issues That Are Tanking Your Traffic
• What is IndexNow for SEO? Everything You Need to Know

If conversion rate optimization (CRO) is something you’re struggling with, then definitely check out the OptinMonster blog. You’ll undoubtedly benefit from the plugin too.

Try OptinMonster for free here.

5. IsItWP

IsItWP is another website that walks readers through all things WordPress. They also have several free tools like a Domain Name Generator, WP Security Scanner, Email Subject Line Tester, and more.

While the IsItWP blog covers a broad range of WordPress-related topics, they also have many SEO guides and tutorials. Examples include:

• 10 Best SEO Tools to Grow Your Website Traffic, FAST!
• 9 Best SEO Keyword Research Tools (Compared)
• Are You Killing Your Own WordPress SEO?

So, if you need SEO-related tips, tutorials, or guides, then IsItWP is undoubtedly one of the best blogs to follow. Plus, their content is beginner-friendly and actionable!

6. Semrush 

The Semrush blog’s main focus is producing high-quality, factual content covering the wide range of SEO topics available. It’s a great resource for learning all things SEO, including keyword research, rank tracking, technical SEO, and link building. 

And because they offer an all-in-one marketing tool, they also provide valuable insights on other key digital marketing aspects. Examples include content marketing, paid media, and social media. Here’s a look at what you can expect on the blog:

•  What Is Technical SEO? Basics and 10 Best Practices
• SEO Split Test Result: Power of Caps Lock in the Title Tag
• SEO Score: A 3-Step Guide To Boost Your SEO

One of the reasons the Semrush blog is so popular is because of its suite of digital marketing tools. If you’re a one-man marketing team, this is certainly one tool to have in your toolbox. Pricing for the paid plans starts at $119.95. A free plan is available, but it’s very limited.

7. Ahrefs

Ahrefs is another comprehensive marketing and SEO toolkit many small business owners and marketers use to DIY their SEO. It’s similar to Semrush in that it also has powerful keyword research and competitor analysis tools.

But the brand is probably more well-known for its SEO blog. 

The Ahrefs blog features many studies in the SEO industry, tutorials and tips, opinion pieces, and SEO news. Examples of the type of content on the blog include:

• Do Links Still Matter for Rankings? A Study by Ahrefs
• What Are the Benefits of SEO? (And How to Get Started)
• Long-tail Keywords: What They Are and How to Get Search Traffic From Them

Ahrefs typically publish 1-2 posts per week, focusing on quality over quantity. This makes the publication a valuable resource for SEOs around the world. 

8. Search Engine Roundtable

Search Engine Roundtable is the blog to turn to if you want to stay abreast of what’s happening in the world of SEO. This news-style blog reports on all SEO-related news, usually as it happens, and also publishes opinion pieces from industry experts. 

Because the SEO industry is fast-paced, the Search Engine Roundtable blog publishes frequently, sometimes up to 6 posts a day. Examples being:

• Microsoft Bing Tests Image Creator In Search Results
• Report: Google Business Profiles Services Now Impact Local Rankings
• Google Blasts Agencies That Sell Links & Disavow Link Services 

Apart from news stories, you’ll also find interviews and tips to help you develop your SEO knowledge.

9. Search Engine Journal

Search Engine Journal (SEJ) is a well-known blog that started as an SEO news hub in 2003. It has since evolved to include guides and how-tos dedicated to all things SEO paid search, social media marketing, and more.

Readers love the blog because it caters to beginner SEOs and small business owners who want to learn SEO and advanced SEOs looking for more complex topics. Here are some examples of the content you can find on the blog:

• 21 Great Search Engines You Can Use Instead Of Google
• Google Sets The Record Straight: AI Content In Search Results
• How To Get More Traffic By Fixing Keyword Cannibalizations Quickly & Effectively

If you prefer news-style SEO publications, SEJ is undoubtedly one of the best SEO blogs to follow.

10. Search Engine Land

Search Engine Land (SEL) is an SEO blog dedicated to publishing news-style articles about the state of the SEO industry. The blog was founded by renowned SEO expert Danny Sullivan in 2006.

Because the SEO industry is fast-paced, you can expect a lot of content from SEL, approximately 4-5 articles per day, with examples being:

• Microsoft: Bing saw the largest relevancy jump in search in two decades
• Cumulative Layout Shift (CLS) may gain more weight in overall Google Core Web Vitals or maybe not…
• 7 emerging skills every SEO must master in 2023

Apart from news stories, you can also find studies and helpful guides to help you become a better SEO.

11. Backlinko

Backlinko is another value-packed SEO blog every small business should follow. While it was started and run by Brian Dean, it was bought by Semrush. 

The primary focus of the Backlinko blog is helping readers create content primed to rank high on SERPs. Besides tutorials, the blog also runs extensive research and experiments to prove SEO principles or debunk SEO myths. Examples of the type of content you’ll find on the Backlinko blog include:

• How I Built 5,660 Backlinks in 30 Days [New Strategy]
• We Analyzed 3.6 Billion Articles. Here’s What We Learned About Evergreen Content
• The Ultimate SEO Tutorial for 2022

The best part about the Backlinko blog is that it caters to everyone. Whether you’re a beginner or more advanced in SEO, you’ll still find helpful and actionable information.

The Best SEO Blog Every Small Business Should Follow: Our Top Pick

Following the best SEO blogs is the easiest and most affordable way to learn SEO. That’s why we recommend the AIOSEO blog as our top pick. With so many guides and tutorials on every aspect of SEO, it’s the best place for you to learn how to DIY your SEO. It’s the perfect blog to pair with our powerful SEO plugin, helping turn you into an SEO professional.

We hope this article has helped you know which SEO blogs to follow to help you ensure your SEO is on point. You may also want to check out other articles on our blog, like our ultimate WordPress SEO guide or our blog post SEO checklist.

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Kato Nkhoma Content Writer

Kato is one of those rare unicorns born with a pen in his hand—so the legend says. He’s authored 2 books and produced content for hundreds of brands. When he’s not creating content for AIOSEO, you’ll find him either watching tech videos on YouTube or playing with his kids. And if you can’t find him, he’s probably gone camping.

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