Search Engine Optimization (SEO) is the practice of improving a website or web page to increase its visibility and ranking in search engine results pages (SERPs) for specific keywords or phrases. The goal of SEO is to attract more organic traffic (non-paid) from search engines like Google, Bing, or Yahoo.
There are 3 main types of SEO, including:
- On-page SEO: This category mainly deals with factors directly related to the content on your website
- Off-page SEO: Off-page SEO involves actions taken outside of your website yet can impact your search rankings. Examples include backlinks, social shares, and more.
- Technical SEO: Technical SEO refers to the process of optimizing a website’s infrastructure, architecture, and backend to improve its visibility and ranking in search engines. This discipline focuses on the technical aspects of a website that affect its crawlability, indexability, and overall performance.