GA4, or Google Analytics 4, is the latest version of Google's web analytics platform. It introduces a new approach to data collection, measurement, and reporting, focusing on user-centric insights and cross-platform analytics.
Examples of changes featured in GA4:
- Event-based data model: GA4 shifts from a session-based to an event-based data model, allowing for more flexible and granular tracking of user interactions.
- Integrated web and app tracking: GA4 enables tracking user journeys across websites and apps, providing a unified view of customer behavior.
- Enhanced measurement: GA4 automatically tracks common events like page views, clicks, and form submissions without requiring additional setup.
- Predictive insights: GA4 uses machine learning to provide predictive metrics, such as user churn probability and revenue forecasting.
- Simplified reporting: GA4 offers a streamlined reporting interface, making it easier to access and analyze key insights.
- Data privacy enhancements: GA4 includes features to help businesses comply with data privacy regulations, such as data retention controls and consent management.
- Improved cross-device tracking: GA4 uses Google Signals to enable cross-device tracking and provide a more comprehensive view of user behavior.
By leveraging these changes, GA4 aims to provide businesses with a more comprehensive understanding of their customers' journeys, enabling data-driven decision making and improved marketing performance.
Related:
How to Set Up Google Analytics on a WordPress Website
The Ultimate Guide to GA4 in WordPress for Beginners
GA4 vs Universal Analytics: What’s the Difference?