In Google Search Console, Average CTR (click-through rate) is measured by calculating the percentage of users who click on a specific search result when it is displayed to them in Google search results pages.
Specifically, it is calculated by dividing the number of clicks your site received by the number of impressions (times your site's search results were shown) over a given period of time.
A higher average CTR indicates your search result listing and pages are more relevant and enticing to searchers
How to View Average CTR Inside WordPress
Users of All in One SEO (AIOSEO) can view Average CTR inside the WordPress editor. This is via AIOSEO's Search Statistics feature, which is based on an integration with Google Search Console.
Average CTR can be viewed for various time frames:
- Last 7 days
- Last 28 days
- Last 3 months