Do you want to know how to add product rich snippets in WordPress?
Did you know that visibility from the featured snippet on Google can boost your organic traffic by 516%?
That’s pretty great and something you should take advantage of!
With this in mind, you're in the right place if you’re running an eCommerce website and want those nice-looking rich search results with star ratings and prices that will boost your organic traffic.
In this post, we’ll show you how to add product-rich snippets in WordPress in the easiest way. We’ll also define a rich snippet and what you can add it to.
Please feel free to use the quick links below to jump straight to different sections:
In This Article
What is a Rich Snippet?
A rich snippet is the rich results that Google displays in search, which include additional information, such as product images, star ratings, prices, etc. Its purpose is to answer users' questions immediately by showing as much information as possible straight from the search results.
Also, rich snippets look much better in the search results. Best of all, getting Google to feature your products in rich results can help you unlock the highest rankings and traffic for your website.
In other words, it puts your products in front of people searching for similar products and increases your CTR (Click-Through-Rate).
Here are examples of product rich snippets for Apple watches:
You can easily see the brand, price, and where to buy the Apple watches. Plus, the ones with star ratings look even more appealing and have an added credibility factor, which will maximize your CTR.
So, how do you get Google and other search engines to feature your products in these rich results, you may ask?
Let’s take a look at that next by first explaining what product schema is.
What Is Product Schema?
Product schema or structured data for products helps search engines understand what your product page is about.
Search engines don’t have eyes to see what your page is about. Instead, they use code. And structured data is the code you use to tell search engines about your content.
That being the case, Google and other search engines use this data to create nice-looking rich snippets that help boost your SEO and CTR.
Here are more examples of Google rich snippets when product schema markup is added to your web pages:
As you can see, they give the sneak peek you need to click through to the product page and check out more information about the product.
What Can You Add Schema To?
You can add schema to:
- Products
- Articles
- Events
- Reviews
- Recipes
- Books
- FAQs
- And much more
That said, let’s show you how to add product rich snippets in WordPress the easiest way.
Adding Product Snippets in WordPress (Easiest Way)
The easiest and quickest way to add product rich snippets to your WordPress website is by using the best WordPress SEO plugin on the market, All in One SEO (AIOSEO).
AIOSEO is a complete SEO plugin with all the advanced SEO tools and features you need to optimize your site to rank higher in search engines and get more organic traffic. That's why it's trusted by over 3 million savvy marketers and website owners to boost their visibility online and drive targeted traffic.
One of the most powerful modules you'll love in AIOSEO is our next-gen Schema Generator. It's a powerful feature that enables you to add any schema markup to your posts and pages.
And if you run an ecommerce store or sell products on your website, adding product schema will help you sell more. Plus, it's super easy.
Adding product schema enables you to create rich snippets to help unlock the highest rankings and traffic.
Let’s quickly dive into how you can do just that.
Setting the Default Product Schema for Your Content
To set the default Schema Type for your content, you need to go to Search Appearance in the All in One SEO menu and then click on the Content Types tab.
Here you’ll first find the Schema Markup setting for your Posts. Now, scroll down in the same window to the Products section.
That’s it! You've now set the default product schema for your content.
Next, we’re going to take a look at how to set product schema on your product page and add your product information.
Setting Product Schema on Your Product Page
To get started, scroll down on the product page you’re editing to the AIOSEO Settings and click on the Schema tab. Next, click on the Generate Schema Button.
This will open a modal with our Schema Catalog from which you can select any type of schema. In this case, we'll select the Product option.
And once you’ve selected the Product schema, you’ll see additional fields where you can enter your Product Information.
Here you can fill in your product information. This includes:
- Description – the description of your product
- Price – the price for your product
- Currency – the currency your price is in
You can also add the brand name, availability, product image and product identifiers (SKU, GTIN, MPN). And if you're running a sale or a limited-time price, you can also add a Price Valid Until date.
To increase your product information's visibility, you can also use our emoji picker to add relevant emojis.
Plus, AIOSEO's product schema markup supports Google's Merchant Center listing schema markup. This results in more interactive search snippets.
That’s all for the product information!
Now, let’s move on to the most exciting part – adding your product reviews! This will help boost your CTR, conversion rates, and grow your business in no time.
How to Add Reviews for Your Product Rich Snippets
Authentic testimonials and photos from real reviewers make your brand seem more trustworthy and relatable to readers. For more details on using social proof to increase conversions, please visit Seedprod's post on how to create landing pages that convert.
To get started adding your customer reviews that will be displayed in your product rich snippets, you simply scroll down below the product information fields to the Reviews section.
Here you can fill in the details from each review your customers have left for your product. Next, click on the + Add New button to add another review.
As simple as that!
Finally, let’s look at how to add product schema if you have a WooCommerce or Easy Digital Downloads eCommerce website.
Setting Product Schema for Your WooCommerce and Easy Digital Downloads Products
You can also add product schema in AlOSEO for your WooCommerce or Easy Digital Downloads products.
Alright, let's get started!
First, open up the product page to which you want to add product schema. Next, scroll down to the AIOSEO Settings, and click on Schema then click on the edit icon.
If you're a WooCommerce user, AIOSEO can auto-populate some of the fields by pulling information from WooCommerce.
This means you’ll see a much simpler form that only adds fields for the missing information (that’s not automatically added from WooCommerce and Easy Digital Downloads).
For example, if using WooCommerce, it’ll show fields for the Identifier Type, Identifier, and Brand.
And if using Easy Digital Downloads, it’ll show fields for the Brand, Price Valid Until, Availability, Identifier Type, and Identifier.
AIOSEO's product schema module also supports Google Merchant Center Listing schema. This means you can output more interactive snippets, resulting in greater visibility, improved CTRs and a boost in sales. Information you'll have to add for this includes product attributes and shipping details, among others.
Also, you may have already discovered that there’s no section where you can fill in your customer Reviews. This is because AIOSEO uses the reviews from WooCommerce (if you’ve enabled that feature). As well as from the Easy Digital Downloads Reviews plugin.
However, if you’re not happy with these and are looking for other customer reviews plugins, you can check out WPBeginner’s post on the 7 best customer reviews plugins for WordPress.
As you can see, it’s really simple to add the product schema to your product pages and allow Google to show these nice-looking rich snippets for your content in search results.
How to Test Your Product Rich Snippets
Since the information you’ve added for your product's rich snippets only appears in the schema markup source code and isn’t visible on your site, you might want to test your snippets.
To do so, you can use our Schema Validator, which works in conjunction with Google’s Rich Results Test.
The Schema Validator will immediately tell you if your schema code is ok or whether it has some issues that need to be sorted out.
We hope this helped you learn how to add product rich snippets in WordPress. This will help increase your chances of landing the featured snippet for relevant keywords. It will also help you generate rich results, which result in higher CTRs and sales.
You may also want to check out how to add rich snippets for your tasty recipes and make them stand out from your competition. Or you might want to know how to optimize your product images to rank higher in image search.
Pro tip: If you’re not only selling your products online but also have a brick-and-mortar store, you should check out our local SEO checklist to learn how to boost your rankings on Google Maps.
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