Looking for the best local SEO tools to help boost your search engine rankings?
Local SEO is essential for brick-and-mortar businesses and those that are service-based. However, maintaining a visible online presence is also crucial, even if your business depends on foot traffic.
That’s why you need to get the right tools to help you get noticed when your prospects search for terms related to your business.
In this article, we will show you some of the best local SEO tools that can help you boost your rankings and drive customers your way.
In This Article
What is Local SEO, and Why is it Important?
Local SEO is a digital marketing strategy businesses use to improve their online visibility to reach a location-specific audience. Studies show that 78% of consumers use the Internet to search for local businesses more than once a week.
Statistics also show that 97% of people learn about local companies online more than anywhere else.
This makes local SEO a critical component of your business's marketing strategy.
And because searchers are looking for the best products and services near them, they are usually ready to buy. They want local answers fast, and the brands that appear top on search engine results pages (SERPs) for local searches get the lion’s share of the sales.
That’s why you should optimize your site and content to rank high for geo-specific searches related to the areas your business serves. Done right, local SEO makes it easy for people to find information about your business quickly and easily. And that brings them one step closer to buying from you.
7 Best Local SEO Tools to Help Boost Your Rankings: Expert Picks
Ready to rank for local searches in your area?
Here’s our expertly curated list of the best local SEO software and tools to help you do that.
1. All In One SEO (AIOSEO)
AIOSEO is one of the best local SEO tools for WordPress. It's a powerful yet easy-to-use SEO plugin that boasts over 3 million active installs. Millions of smart business owners and marketers use it to help them boost their search engine rankings and drive qualified traffic to their sites.
Many small businesses love AIOSEO because its powerful features help with local SEO. A great example is the Local SEO module. This enables you to add Local Business schema to your site.
Local Business schema refers to the schema type you add to your website to help search engines better identify your business, your products or services, and your location.
The biggest advantage of adding Local Business schema to your site is it helps boost your local SEO. As a result, you get to rank for relevant local searches related to your business. Another reason is this local SEO tool helps search engines generate rich snippets for your search listings.
Rich snippets boost your visibility on SERPs and encourage users to click on your search listing. The boost in organic clickthrough rates (CTR) signals to search engines that your content is valuable, so your content is ranked higher.
While adding Local Business schema may sound daunting, it’s super easy with AIOSEO. After all, the plugin’s superpower is simplicity. Check out our tutorial on adding local business schema for detailed instructions on how to do so.
If you’re wondering, AIOSEO’s Local Business schema lets you add:
- Locations
- Business hours
- Google Maps location
These are essential to helping you rank for local searches and drive traffic to your site and business.
Another feature to boost your local SEO is the Search Statistics module. This helps you track the performance of your pages so you can better optimize for local searches.
AIOSEO is a powerful, feature-rich local SEO tool that can help you outrank your competitors and drive more sales. Despite all the power under the hood, you don’t need any technical skills to use it.
For step-by-step instructions on how to install AIOSEO, check our detailed installation guide.
While the free version of AIOSEO can help you boost your rankings and drive traffic to your blog, the premium versions give you a greater competitive edge.
Pricing: Starts at $49.60.
2. MonsterInsights
MonsterInsights is the best WordPress Google Analytics (GA) plugin on the market. Over 3 million users love it for its intuitive and easy-to-use interface. It makes it easier for users to get and analyze (GA) data on their websites. For example, the plugin allows you to easily track visits to your website, your most popular keywords and pages, referral traffic, and more.
This local SEO tool provides a wealth of data to help you boost your local SEO. For example, you can use it to generate reports that show your visitors' demographics and interests. This is valuable information you can use to create personalized content for your locations. Personalized content drives more clicks and higher engagement rates. These signal to search engines that your content is valuable, leading to better rankings.
Other features in MonsterInsights help you gauge your SEO performance and enable you to fine-tune your local SEO strategy for greater impact.
Pricing: The Pro plan starts at $99.50 annually with a 14-day money-back guarantee.
3. Semrush Listing Management Tool
Semrush Listing Management tool is an all-in-one marketing tool that helps you find competitive search data so your website can rank high for your selected keywords. It also gives you insights into your competitors’ strategies in display advertising, organic and paid search, and link building.
While Semrush is popular for keyword research, it also has a Listing Management tool that can help you boost your local SEO, making it one of the most-used local SEO tools.
Semrush’s Listing Management tool makes adding and updating your business data on popular business directories easy. Getting listed on directories is a fantastic way of boosting your rankings, as they are great for getting backlinks.
Once your listings are live, you can use the Listing Management tool to track them and make updates to ensure they remain accurate and consistent across platforms. This local SEO tool also allows you to monitor reviews, local search performance, and how well your business ranks in the areas you serve.
Pricing: Paid plans start at $119.95. A free plan is available, but it’s very limited.
4. Google Business Profile
Google Business Profile (GBP), formerly Google My Business (GMB), is another local SEO tool every business should have. Creating an optimized profile on the platform increases your visibility on search engines.
Having a Google Business Profile makes it easy for your customers to get important information about your business. Examples include your name, address or phone number. These are essential elements in NAP SEO.
GBP also allows you to compare businesses so you discover your local competitors. You can also monitor and respond to reviews, plus add a “book an appointment “ button so people can reach out to you right from your GBP listing on SERPs.
You can also upload videos, images, posts, and graphics for greater engagement.
Pricing: Free.
5. Google Search Console (GSC)
Google Search Console is another free tool from Google that can help you boost your local SEO. It helps you track your search performance and troubleshoot technical SEO issues that negatively impact your search performance.
You can also use GSC to track your rankings on SERPs. This is important as it helps you optimize your pages that are losing rankings.
One of the biggest disadvantages of GSC is that you have to move back and forth between GSC and your site. This is why we recommend using our Google Search Console integration, Search Statistics, as it gives you all your GSC data right in your WordPress dashboard.
However, if you’re willing to wade through all the data in GSC and decipher it, GSC is a fantastic local SEO tool.
Pricing: Free.
6. BrightLocal
BrightLocal is an excellent local SEO software if you’re looking for a user-friendly tool to help you build citations and grow your online visibility. In addition, you can use the tool for auditing your local listings, customer reviews, and other signals that impact your local SEO.
BrightLocal also tracks your search rankings and enables you to manage your online reputation.
Pricing: Starts at $29/month.
7. Moz Local
Moz Local is another tool to consider adding to your local SEO tool stack. The tool helps you boost your visibility on local searches by helping ensure that your business listings are correct, consistent, and visible across the different platforms.
Moz Local can also help you submit your business’s location data to all major data aggregators and online directories. You can also update your listings and close duplicate business listings.
Pricing: Starts at $14/month.
Local SEO Tools: Your FAQs Answered
What is Local SEO?
Local SEO is a digital marketing strategy that focuses on optimizing a business's online presence to attract local customers. It involves various techniques to enhance a website's visibility in local search results.
Why is Local SEO important for businesses?
Local SEO helps businesses connect with nearby customers, improve online visibility in local searches, and drive foot traffic to physical locations. It's crucial for brick-and-mortar businesses and those with a local customer base.
What are Local SEO tools?
Local SEO tools are software or online platforms designed to assist businesses in optimizing their online presence for local search. A fantastic example is All In One SEO (AIOSEO). These tools help manage business listings, monitor reviews, analyze local keywords, and track local search performance.
The Best Local SEO Tools to Help Boost Your Rankings: Our Top Pick
Our top pick for the best local SEO tool is AIOSEO. It’s a powerful plugin that makes it easier for you to boost your local SEO. It also has several other features to help improve your CTR and drive more traffic to your site.
Another local SEO tool we recommend is the Semrush Listing Management tool. One reason for this is that it helps you find citation opportunities that can help you rank better for local searches.
We hope this post helped you find the best WordPress eCommerce plugin for your business. You may also want to check out other articles on our blog, like our guide on dominating local search as a local business or how to get local citations to boost your SEO.
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